Social Media Specialist Gramedia Jalma

2 weeks ago

Jakarta, Indonesia Kompas Gramedia Full time

Sebagai **Social Media Specialist**, kamu akan bertanggung jawab **mengelola, menciptakan, dan mempromosikan konten kreatif di berbagai platform media sosial untuk meningkatkan keterlibatan dan memperkuat brand toko**dalam komunitas online. Bekerja langsung di bawah Community Relations Coordinator, peran ini berfokus pada menyusun strategi dan mengeksekusi konten yang relevan, membangun interaksi aktif dengan pengikut, serta menjalankan kampanye media sosial yang mendukung event, program, dan promosi toko. **Selain itu, kamu akan memantau performa konten, menganalisis tren digital, serta mengoptimalkan strategi berbasis data untuk memastikan pertumbuhan dan engagement yang berkelanjutan.**Dengan kreativitas, responsivitas, dan pemahaman tren media sosial, kamu akan berperan penting dalam memperkuat kehadiran toko di ranah digital dan membangun komunitas yang lebih terhubung.

**Key Responsibilities**:
**1. Pembuatan & Manajemen Konten**
- Membuat **konten kreatif, engaging, dan relevan**untuk berbagai platform media sosial (Instagram, TikTok, Twitter, YouTube, dll.).
- Menyesuaikan narasi brand agar sesuai dengan audiens target, memadukan **storytelling visual dan copywriting**yang menarik.
- Berkolaborasi dengan tim desain dan produksi untuk menghasilkan materi visual dan video yang berkualitas.

**2.**Strategi Media Sosial & Engagement**
- Menyusun strategi untuk **meningkatkan interaksi dengan pengikut**, membangun komunitas online yang aktif dan loyal.
- Menanggapi komentar, pesan, dan interaksi dari audiens untuk menjaga engagement tetap tinggi.
- Mengidentifikasi tren terbaru di media sosial dan memanfaatkannya untuk meningkatkan visibilitas dan relevansi brand.

**3.**Kampanye Digital & Promosi Event**
- **Merencanakan dan meluncurkan kampanye media sosial**yang mendukung promosi acara, program komunitas, serta produk toko.
- Bekerja sama dengan Community Relations Coordinator untuk menyelaraskan strategi online dengan event dan kolaborasi komunitas.
- Mengembangkan strategi promosi lintas platform untuk memastikan campaign mencapai audiens yang lebih luas.

**4. Monitoring & Analisis Performa**
- Memantau performa konten menggunakan **Instagram Insights, Meta Business Suite, Google Analytics, dan tools lainnya.**:

- Mengidentifikasi metrik utama (engagement rate, reach, conversion) dan memberikan insight untuk meningkatkan efektivitas kampanye.
- Menggunakan data untuk menyesuaikan strategi konten agar lebih optimal dan berbasis tren audiens.

**Minimum Qualifications: Education & Experience**:

- **Min. 1 tahun pengalaman**dalam **manajemen media sosial, digital marketing, atau content creation.**:

- Pernah mengelola akun media sosial **brand, komunitas, atau organisasi**dengan fokus engagement dan pertumbuhan audiens.
- Pengalaman dalam **menjalankan kampanye media sosial**, baik organik maupun berbayar.
- Lebih disukai jika memiliki latar belakang di **komunikasi, marketing, jurnalistik, desain kreatif, atau industri kreatif lainnya.**

**Skills & Knowledge**:

- **Kreatif & paham tren media sosial**, mampu menciptakan konten yang engaging dan relevan untuk audiens target.
- **Keterampilan copywriting & storytelling,**mampu menyusun caption, thread, dan narasi visual yang menarik.
- **Kemampuan dasar desain grafis & video editing**(lebih disukai familiar dengan **Canva, CapCut, Adobe Creative Suite**).
- **Pemahaman strategi media sosial & algoritma**(Instagram, TikTok, Twitter, YouTube, dll.), serta cara mengoptimalkan engagement.
- **Pengalaman dalam community management,**terbiasa membangun interaksi dengan audiens secara aktif.
- **Kemampuan analitik dasar**, mampu membaca performa konten melalui **Instagram Insights, Meta Business Suite, atau Google Analytics**untuk menyusun strategi berbasis data.
- **Familiar dengan influencer marketing**, memahami cara bekerja sama dengan content creators dan komunitas online.

**Personal Attributes (Soft Skills)**:

- **Kreatif & adaptif,**selalu up-to-date dengan tren digital dan siap menyesuaikan strategi konten.
- **Cepat tanggap & terorganisir,**mampu mengelola berbagai akun media sosial dengan jadwal yang terstruktur.
- **Kolaboratif & komunikatif,**nyaman bekerja dengan tim komunitas, desain, dan event untuk menyelaraskan strategi online & offline.
- **Passionate terhadap media sosial & komunitas digital,**memahami dinamika engagement dan cara membangun audiens yang loyal.

Kompas Gramedia, through its more than 50 years of history, is striving for one goal: enlightening and empowering Indonesia. To ensure that we are able to serve the nation for another 50 years, we are undergoing a digital transformation; strengthening and expanding our solid business pillars by developing new digital business initiatives. Our vision is to enlight all the people in Indonesia with all the knowledge we have.

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