Digital Lead

12 hours ago

Jakarta, Indonesia Upfield Full time

**Digital Lead -AMEA**

Based out of AMEA Region
- (Pakistan, Sri Lanka, Malaysia, Turkey and India)

**About the Role**

Upfield is looking for a Regional Digital leader to lead for the AMEA region.

Someone who is confident in driving end-to-end digital planning and buying, managing global digital agencies executing of digital tests, and scaling campaigns. Someone who can lead our AMEA digital agencies and our local markets to build inspiring and robust digital strategies and plans, powered by real-time data, which build awareness and affinity for our brands. You're excited by testing and learning before scaling big investments and helping the brands share those results in ways that unlock more digital investment. Someone who brings energy, positivity and action into the workplace and who can inspire and motivate - you influence through the quality and results of your advice. Someone who wants to jump into the detail of data and digital platforms and pull out the most useful insights to unlock new growth with a key brand audience. Someone who is a true Marketeer - a strategic, commercially minded thinker, who has a passion for the digital industry, with a finger on the pulse of the latest developments across all of Marketing and digital. Someone who is eager to help our brands connect deeply with consumers and communicate our plant-based mission.

You have deep expertise in paid and owned digital and play a lead role to strategize and implement local digital investments that create clear, measurable outcomes for our brands. You'll drive flawless in-platform digital execution, optimize relationships with external partners, deliver continued excellence in digital planning and buying and effectively manage agencies - across digital and traditional channels. You'll be our AMEA digital thought leader and work closely with the AMEA Marketing Head as well as local marketing heads and digital leaders to support markets in a truly integrated and holistic fashion.

You're excited to join our AMEA Digital Team and contribute to build new ways of working to deliver digital excellence in AMEA. You'll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact. You'll have to deliver on the commitments you make. And we'll give you the freedom and flexibility to do your job and build your own career.

At Upfield we want you to bring your ideas, your motivation and desire to succeed This part of the role is up to you to complete.

**Main Responsibilities**:

- Create and deliver best in class brand digital strategies and integrated executable digital plans for all AMEA top 12/15 markets
- Deliver the insurgent AMEA digital approach and roadmap and for advancing hothouse approach
- Work with local directors and Brand Managers on major digital executions to ensure funds are invested to maximizing a brand's presence and ROI. Be the Digital spokesperson for the local heads of marketing.
- Steer and lead the Central Digital Agency to ensure world class strategic thinking, innovation and approach and performance-based digital delivery is constantly delivered
- Identify regional key digital, data and technology partners, to challenge the norm and seek out innovative approaches to connect consumers with our brands.
- Lead the local digital and digital community to create a vibrant and attractive learning culture for talent.
- Be a key player of the AMEA Hothouse team to unlock in-house efficiencies to deliver best-in-class programmatic, search or social campaigns.
- Coordinate with Europe digital and digital leads for managing global digital agency contracts and annual evaluations as well as share the best practises.

**About you**
- You have deep understanding of how to execute with excellence across all digital channel - ideally in social, programmatic and e-commerce. Your experience covers the breadth of digital execution as well as omni-channel digital planning and buying
- You have a track record of becoming the go-to expert in digital planning and - brand teams and colleagues seek you out for insight and help
- You can manage a broad set of stakeholders, working across the Upfield business collaboratively as well as actively managing relationships with external agency / freelance partners
- You are energized by the prospect of transforming the marketing organization at Upfield with your digital capabilities and driving change in the front-line by supporting local markets
- You are experienced in managing a cross-functional team to drive best-in-class execution and inspire and motivate a high energy, action-oriented team.
- High Bias for Action Mount Everest high
- Entrepreneurial mind-set You want to have your own company a couple of years from now But hack, let's do this first
- **Proven ability to lead a multi-cultural, multi-country projects team across different time zones (a 9 to 5 mentality would not work here and ne

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