Senior Creative Strategist
6 days ago
**About Glance**
**Glance Lock Screen**:Glance is one of Asia's largest lock screen platforms. It enables consumers to experience the internet on the lock screens of their smart phones. Glance's AI-powered personalization enables consumers to enjoy content, products, and services of their choice, all delivered in an intuitive and visually attractive format on the lock screen of their smart phones.
**Roposo**:Roposo is India's first creator-driven live entertainment commerce platform. It brings together creators, shopping and entertainment in a single destination. On Roposo, consumers shop live with hundreds of creators and on pop stores, from leading brands, across categories. With a vision to power the creator economy, Roposo endeavours to deliver its creators a range of unique entrepreneurial opportunities, through live entertainment and commerce.
**Glance Collective**:Glance Collective co-creates and operates multiple unique brands in partnership with some of India's biggest digital creators and celebrities. It was created as a joint venture company between Glance and Collective Artists Network in July 2021 and launched its first brand - EK - with Ekta Kapoor in November 2021. The entity generates scope for creators to earn revenue through part ownership of the brands and gives them access to global markets, through Glance and Roposo's combined worldwide user base.
**Shop101**:Shop101 is a full stack e-commerce platform which provides Glance and Roposo end-to-end commerce capabilities. It was acquired in June 2021 by Glance for its market-leading e-commerce technology platform, comprehensive supply chain infrastructure and talent base.
**What's the Glance family like?**
Consistently featured among the "Great Places to Work" in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. Glanciers are passionate and driven, creative and fun-loving, take ownership and are results-focused. We invite you to free yourself, dream big and chase your passion.
**What can we promise?**
We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for Glance and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At Glance, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.
**Why Join Us?**
**About the Team**
Brand Strategy & Solutions team is responsible to drive revenue from New & Existing Business, by providing adequate media solutions in partnership with regional sales teams. Creative Strategist in this team is expected to understand client business goals, challenges, and opportunities, map the solutions with a mix of relevant Glance product offerings, and help our clients achieve their goals.
**Roles & Responsibilities**
- Working closely with Product and brand strategy teams to discover and identify their mobile marketing solutions and opportunities on the platform
- Thoroughly understanding the platform and being the stakeholder for its creative guidelines.
- Also working closely with the Sales and Client services teams to ensure the success of every client deal, leveraging internal resources/insights and collecting feedback.
- Debriefing the marketing, technical challenges of the client and designing effective and efficient solutions by leveraging the media properties and core product features of the platform.
- Coordinating with designers to create smart, impactful creatives & copies for brand campaigns.
- Analyzing the performance of campaigns from a creative, messaging, and delivery lens.
- Formulating newer creative strategies, visual concepts that will contribute to improved user experience on the platform.
- Understanding and surfing market trends to bring in creative innovation, leveraging the power of the lock screen and driving revenue in return.
- Leading client discussions on product-based brand integrations to meet the branding objectives and establish strong brand-customer relationships throughout the sales cycle
**Skills Required**:
- Experience: 4+ years' of proven experience and/or exposure to combinations of fields of brand marketing, business solutioning & consulting, digital advertising, media planning etc.
- A strong, sharable portfolio with hands-on work for branded creative communications
- Strong communication skill - oral & written (i.e. storytelling, copy writing, workshop facilitation).
- Proficiency in written and grammatical English as well as comfort with Bahasa linguistics
- Adept with using Microsoft Office (PowerPoint, Excel, Word), Google Slides, Keynote.
**What's Expected from you?**
- A creative storyteller with an ability to interpret audience tastes and inclinations, ma
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