Marketing Executive

4 months ago


Jakarta, Indonesia PT. Alfa Beta Cipta Full time

We seek a creative and results-driven Marketing Executive to drive our marketing initiatives. This role will significantly contribute to our brand's awareness, customer engagement, and sales growth.

**Key Responsibilities**:
1. Market Research & Trends Analysis
- Identify Trends: Analyse market trends, consumer behaviour, and competitive landscape.
- Customer Insights: Gather customer preferences and demographics data to inform strategies.

2. Brand Management: Develop and maintain a strong brand identity and consistent messaging across all channels.

3. Promotions and Advertising
- Campaign Planning: Develop promotional campaigns to drive traffic and sales.
- Media Buying: Choose appropriate advertising channels (digital, print, social media) to reach target audiences.
- KOLs & social media community engagement
- Mall assets optimisation.

4. Customer Relationship Management (CRM)
- Loyalty Programs: Design and implement customer loyalty and retention programs.
- Feedback Management: Collect and analyse customer feedback to improve services and products.

5. Digital Marketing
- Website Management: Optimize the company website for user experience and conversions.
- Social Media Strategy: Engage with customers on social media platforms and manage online presence.

6. Product Management
- Product Launches: Coordinate marketing efforts for new product launches.
- Inventory Coordination: Work with supply chain teams to ensure product availability aligns with marketing promotions.

7. Sales Support
- Collaboration with Sales Teams: Provide marketing collateral and support to sales teams to enhance their efforts.
- Training: Train staff on product features and promotional offers.

8. Event Management
- In-Store Events: Plan and execute in-store promotions, product demonstrations, and events.
- Trade Shows: Represent the company at industry events and trade shows to enhance visibility.

9. Budget Management
- Resource Allocation: Develop and manage the marketing budget effectively.
- ROI Analysis: Evaluate the return on investment for marketing initiatives and adjust strategies accordingly.

10. Analytics and Reporting
- Performance Metrics: Track and analyse marketing campaign performance and sales data.
- Reporting: Provide regular reports to stakeholders on marketing effectiveness and insights.

**Requirements**:
1. Education: Bachelor's degree in Marketing, Business, or a related field.

2. Experience: 2-5 years of experience in marketing, preferably in retail or distribution.

3. Skills:

- Strong analytical skills with experience using analytics tools (e.g., Google Analytics).
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.

4. Adaptability: Ability to thrive in a fast-paced, dynamic environment.

5. Team Player: Strong collaboration skills and willingness to work across departments.

Jenis Pekerjaan: Penuh Waktu



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