Manager, Membership

3 weeks ago

Jakarta, Indonesia Adidas Full time

Purpose & Overall Relevance for the Organization
MEMBERS FIRST is one of the key focus areas of our ‘Own the Game’ strategy and the Membership Team is central to embedding and executing this key strategic program. The strategic objective is to transform the successful membership initiative to a APAC-wide global program at scale and to fuel the growth ambitions of the company. The role will drive acquisition and engagement through constant innovation and carefully curated value proposition aimed at exciting, engaging & satisfying our key consumer groups.

The Manager Membership is responsible for driving the membership agenda across the country organization. The role would work in a fast-paced and highly strategic environment with many opportunities to develop and to gain exposure to and influence decision making at Leadership levels. Success will rely on cross-functionally leading membership topics and establishing the interaction model with the various teams in SEA and APAC to ensure that membership percolates through the organization.- Key Responsibilities
Strategy
- Support the organization transition to make membership front and center
- Establish the interaction model to drive Membership across all cross-functional teams
- Drive membership thought leadership across Early Access, Special Price, Member exclusive products, special promotions and exclusive sales events etc in the country
- Implement monthly Membership program with Brand Communication team
- Achieve and plan sales target and growth by year
- Planning
- Execute the membership strategy in partnership with the SEA membership team
- Oversee implementation of KPI's across engagement and monetization that would be tracked to understand the efficacy of campaigns and the program in general.
- Work closely with Brand Activation, Brand Communication, OMNI, VM, eCommerce, Retail, DPC, Franchise and other stakeholders to ensure membership is front and center
- Drive and liaise with Brand communication to execute the membership activation
- Management
- Executing the Membership strategy
- Accountable for membership KPI’s for the country
- Partner with cross - functional teams to leverage national campaigns
- Collaborate with SEA Membership to leverage developed intelligence and systems expertise
- Partner with agencies and be fact based in conceptualizing campaigns
- Accountable for ensuring membership initiatives and deliverables are executed as per plan
- Financial
- Track and adhere to budget when required
- Support business cases with clear rationale as and when needed
- Systems and Processes
- Understanding of the membership systems
- Understanding of global brand GTM process
- Awareness of best practices in the industry to continuously evolve membership
- People Management
- Accountable for all membership projects
- Own, share, and lead implementation of best practices
- Seamless cross-functional stakeholder management and partnership
- Key Relationships: this role directly reports to Senior Manager, Brand Activation and dotted line to Sr Manager, SEA Membership.
- Brand Activation
- Concept to Consumer
- Retail
- eCommerce
- Digital Brand Activation
- SEA Membership
- Knowledge, Skills and Abilities:
- Ability to work in a fast-paced environment with different international cultures
- Ability to handle ambiguity and untangle complex situations into actionable activities
- Solutions-oriented approach and entrepreneurial mindset
- Solid understanding of digital landscape and KPIs
- Good problem solving skills
- Requisite Education and Experience / Minimum Qualifications:
- Bachelor’s in Engineering/Economics/Marketing/Business Administration preferred
- Enthusiastic about Membership
- 3 to 5 years of progressive Marketing/CRM/Membership/Loyalty/eCommerce experience in sports business, cosmetics, consumer goods, marketplaces, etc (Indicative)
- Good story telling skills
- Fast learner, proactive working attitude, and strong project management experience

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HAR

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