Campaign Strategy and Planning
3 days ago
**Job Details**:
**Employment Type**:
Permanent
**Work Location**:
KoinWorks - PT Sejahtera Lunaria Annua
**Salary Range**:
- Not published_
**Benefits**:
- 15 days annual leave
- Medical Insurance & BPJS
- Annual Performance Bonus
- Annual Salary Increment
- Counselling
**Responsibilities**:
- Planning CRM campaign and developing effective strategies to optimize CRM performance in all channel
- Analyze user behavior and develop customer segmentation to be targeted in order to deliver relevant campaign with a vision to grow customer retention and lifetime value
- Work collaboratively with different stakeholders to identify business problems and initiate improvement through CRM perspective to ensure business objectives are achieve
- Driving campaign initiatives and continuously optimize campaign performance, as well as conducting testing in multi-channel with a view of maximize AUM
- Overseeing campaign execution and measure the result
- Shaping marketing campaign promotions and formulating strategic planning to drive maximum ROI
- Provide strategic guidance to relevant departments regarding campaign promotions and ensure all campaign are delivered smoothly
**Requirements**:
**Requirements**:
1. Familiar with marketing automation tools (Clevertap, Braze, moengage, etc.)
2. Have experience in managing multi-channel CRM at least 1 year
3. Good analytical skills and have problem solving abilities
4. Exceptional project management skills
5. Strong communication skills
6. Have experience in managing an online campaign
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