Product Marketing Manager

2 months ago

Jakarta, Indonesia Setara Networks Full time

We at Indepay | Setara Networks are here to revolutionize the Indonesian payment ecosystem by introducing one click checkout services in order to make transactions zero-fee, instant, and rewarding for the consumer.

On one side we’re working with financial institutions to enable real-time account to account transfers through our platform, and on the other-side we’re giving consumers a reliable and secure payment experience which is better than anything else they’ve experienced in the Indonesian ecosystem.

**Where We Are Now: Series A Startup with Boundless Opportunities**

**Our Vision for Payment Transformation**: We’re on a mission to disrupt the traditional online payment landscape. By pioneering a faster, safer, and incredibly simple payment solution, we're challenging the status quo of virtual account payments and setting a new standard for seamless transactions, enabling payment in just 20 seconds powered by open banking regulatory framework

**Strategic partnership with Top Brands**: As we build a new category in one-click fast payments, you'll have the opportunity to work alongside industry leaders, partnering with top-tier D2C brands ranging from telco providers, banks, FnB, and OTT to create a network that redefines the future of online payments.

**Your Opportunity to Innovate**: If you're passionate about innovation and eager to make a significant impact, this is your chance to be part of something truly transformative and create value.

As a Product Marketing Manager, you will lead our product marketing strategy, working closely with product management and cross-functional teams to develop marketing initiatives that improve user acquisition, activation retention, leading to monetisation. You will act as the customer advocate, leveraging data-driven insights to validate product propositions and identify growth opportunities.

Join a multicultural team at the epicenter of transforming Indonesia's future payment industry. Seize this rare opportunity to be a game changer in an environment that thrives on innovation and collaboration. Don't miss out on the chance to be part of a live, dynamic company ready to soar to new heights in the coming year.

**What your current role should be like**:

- 5+ years of demonstrated experience in product/project management within the product management, growth, product marketing, performance marketing, revenue realisation or related roles.
- Plan, execute, and drive optimization efforts for digital acquisition campaigns
- Being part of a 0-1 product development cycle in a consumer facing product with at least 100.000 transactions a day
- Utilize automation, data analysis, and other marketing tools to drive campaign optimization
- Oversee collaborative efforts across various departments for product marketing projects, enhancing communication, brand engagement, and revenue growth through effective planning and the introduction of new features, products, and initiatives.
- Drive collaboration with both internal teams and external partners, including product management, engineering, content, community, marketing, and creative sectors, to ensure a fluid transition from product development to launch for new offerings and features.
- Turning business objectives into marketing initiatives

**Key Responsibilities**:

- Media Planning: Collaborate with various internal and external stakeholders to develop and execute growth-oriented marketing strategies that drive user acquisition, retention, and engagement.
- Product Positioning and Messaging: Develop compelling product positioning and messaging that resonates with our target audience.
- Conversion Rate Optimization: Analyze transaction data and user behavior to identify opportunities for optimization, conversion rate improvement, and revenue growth.
- Monetization Efforts: Identify and establish go-to-market strategies to monetize partnerships for mutually beneficial outcomes
- Project and Campaign Management: Oversee end-to-end project and campaign execution, including planning, execution, monitoring, and reporting on key performance indicators (KPIs).
- Business Growth: Identify, plan, and execute business growth initiatives through AdTech & partnership.
- Data Analysis: Utilize data-driven insights to make informed decisions and continuously improve growth and performance marketing initiatives.
- Market Research: Stay informed about industry trends, competitor activities, and emerging opportunities to inform growth strategies.

Cross-functional Collaboration: Work closely with product development, design, and engineering teams in a multicultural environment to ensure the successful implementation of growth initiatives.

**Requirements**:
**Requirements**:

- Understanding of go-to-market strategies, market and customer research, product roadmap and payment domain knowledge in a start-up company.
- Proven experience managing marketing campaigns, including performance marketing, partnerships, or growth initiat

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