Product Marketing Manager
5 months ago
Do you have a passion for bringing innovative products to market and a knack for crafting compelling stories? Are you a strategic thinker with a data-driven approach? If so, we want to hear from you
AMODA is seeking a talented and experienced Product Marketing Manager to join our growing team. In this role, you will play a pivotal role in driving the go-to-market strategy for our innovative products, ensuring their successful launch and ongoing growth.
**Responsibilities**
- Develop and execute comprehensive go-to-market (GTM) plans for assigned products, including defining target audiences, messaging frameworks, and launch campaigns.
- Conduct thorough market research and competitive analysis to inform product positioning and messaging.
- Collaborate with cross-functional teams (sales, product, tech) to ensure alignment and successful execution of marketing initiatives.
- Develop and manage compelling marketing collateral, including product presentations, website content, and sales enablement materials.
- Analyze marketing data and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven decisions.
- Work closely with Marketing Channels to continuously refine and optimize marketing strategies based on channel data and performance.
- Stay abreast of industry trends and identify new opportunities to differentiate our products in the market.
**Requirements**:
- 5+ years of experience in product marketing or a related field in start-ups or multinational companies
- Proven track record of developing and executing successful go-to-market strategies.
- Strong understanding of marketing principles and best practices.
- Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences.
- Strong analytical skill and a deep understanding of the target market.
- Strong collaboration and teamwork skills.
Bonus points if you:
- Have experience in B2B Product Marketing Role
- Strong analytical abilities with experience using SQL for data retrieval, manipulation, and analysis to inform marketing strategies and campaign performance.
**Get to Know Us**
AMODA specializes in prefabricated, modular spaces, primarily serving B2B clients. We help businesses build retail, hospitality, and service provider locations quickly and efficiently. Our mission is to shatter the traditional perception of construction projects as stressful and chaotic, plagued by delays, human error, and a lack of transparency. With over 200 completed projects for clients ranging from small businesses to large corporations, we boast a perfect record of on-time project completion, proving that construction can be stress-free and predictable. Janji Jiwa, Blibli, Ancol, and many others are just a few of the renowned brands that trust AMODA to deliver their space solutions.
Our marketing team thrives in a dynamic and collaborative environment, fostering a sense of camaraderie despite being geographically dispersed. We're a young, fun-loving group with a growth mindset, constantly striving for improvement and always willing to lend a helping hand. Our supportive environment fosters collaboration and values everyone's input, making us a team that truly enjoys working together.
Application Question(s):
- Have you ever developed and executed a go-to-market strategy for B2B targets?
**Experience**:
- Product Marketing: 5 years (preferred)
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