Senior Manager Brand Communication
1 week ago
**Responsibilities**:
- Full ownership of end-to-end campaign management: orchestrating a well-integrated onsite & marketing campaigns, crafting cohesive messaging and ensuring quality of execution
- Leading multiple teams with diverse skillsets: from creative, campaign operations, to PR and social media team
- Develop media plan that is strongly aligned with business goals while also owning the budget and media buying process
- Owning PR & social media channels to ensure distribution of campaign message while also shaping the channel strategy and grow its metrics on regular basis
- Collaborate with other owners of marketing channels to ensure a 360 approach of campaign execution with the highest level of consistency
- Collaborate with commercial teams to develop campaign calendars & activation programs to expand growth drivers other than existing mega day events
- Develop post-campaign reports and iteratively identify optimization and growth opportunities both in onsite campaigns & marketing channels
- Liaise with account managers to fulfill the placement orders from advertisers while also ensuring the production of placement reports
**Requiremeents**:
- Min. 5 years of relevant leadership experience with prominent ecommerce or media agency
- Prior hands-on experience in managing large-scale marketing campaigns with 360 integration across distribution channels, content formats, and activation programs that prove results
- Demonstrated capability in budgeting and media planning
- Strong familiarity with social platforms (TikTok, FB/IG, & Twitter) and toolings for account management, social listening, & analytics
- Possess foundational understanding of advertising platforms such as Google, FB, Programmatic, & TikTok
- Familiarity with analytics tools: Tableau, Google Analytics, Mixpanel
- Demonstrated experience in leading social media & influencer teams with meaningful results both in top-of-funnel, sales, and payback metrics
- Highly organized in planning and managing day-to-day executions
- Fluent in English and able to work both comfortably and confidently with global peers
- Prior experience in managing PR and/or influencers would be strong a plus point
**The ZALORA Story**
ZALORA is Asia’s leading online fashion, beauty and lifestyle destination, part of Global Fashion Group. As one of the region’s pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million visits per month.
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