Perfomance Marketing Lead

6 days ago


Jakarta, Indonesia Amartha Full time

**Job description**:

- Develop and oversee overall performance marketing strategy
- Create strategy and optimization for Google Ad campaigns (SEM, Discovery, GDN, UAC, etc)
- Create strategy and optimization for Social Ads ( Facebook, Instagram, LinkedIn and Tiktok Ads)
- Ensure top organic search ranking positions (SEO)
- Regularly review and optimize all advertising campaigns for positive ROAS (Return of Ads Spend)
- Supervise the paid listings on third party websites and media partners
- Supervise all performance tracker and measure all marketing campaigns
- **Requirements**:

- Up to 5 years of experience as Project Manager, Digital marketing, Campaign Planner, Product Marketing, or other relevant roles
- Proficient in spoken and written English
- Proficient with Microsoft excel, google sheet, and data analytics tools for generating insights.
- Proficient with digital marketing tools i.e. Adjust, mix panel, clevertap, ahrefs, sms tools, etc
- Google Ads Search and Display certified
- GAIQ certified
- Google Tag Manager
- Strong proven track record for managing millions in ad spend
- Self-driven
- Degree in Marketing communications or equivalent
- Past relevant experience in the Financial industry/fintech is highly valued

Preferred characteristics:

- Detail-oriented without missing the big picture;
- Able to process, synthesize and derive an actionable conclusion from big data;
- Excellent project management skills and keeping on top of matters, including data crunching and generating data driven business recommendation;
- Sensible business acumen and an entrepreneurial mindset; performance marketing and or product marketing strategy experience a plus
- Able to become an excellent individual contributor as well as a reliable team player.
- Excellent relational ability; stakeholder management aptitude from mid to senior level across division and functions.


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