Marketing Communications Specialist
3 weeks ago
**Key responsibilities**
- Create communication plans that align with overall marketing objectives.
- Define target audiences and key messaging for campaigns.
- Develop marketing collateral such as brochures, presentations, newsletters, press releases, and case studies.
- Ensure all communication materials are consistent with the brand’s tone, style, and messaging.
- Assist in the development and refinement of the company’s brand narrative.
- Manage and maintain the company’s social media presence by creating and scheduling engaging content.
- Oversee website content, optimize SEO, and track performance metrics.
- Plan, organize, and promote company events such as trade shows, seminars, workshops, customer, and internal events.
- Manage advertising campaigns from conceptualization to execution.
- Build and maintain relationships with media outlets, influencers, and industry publications.
- Manage media releases and announcements.
- Track and report on the performance of communication campaigns.
- Use data and analytics to make informed decisions and improve strategies.
- Work closely with the sales, product, and respective teams to ensure unified messaging across all customer touchpoints.
- Coordinate marketing efforts across functions or departments.
**Qualification**
- Bachelor’s degree in marketing, Business Administration, Communications, Economics and Business, or a related field.
- Minimum of 3-5 years of experience in marketing, preferably within the industrial, manufacturing, or engineering sectors.
- Proficiency in Mandarin and in-depth knowledge of the East Asian market are preferred.
- International marketing exposure or experience working with multicultural audiences is a plus.
- Proven track record of successful marketing campaigns and strategies.
- Exceptional written and verbal communication skills in English and Indonesian.
- Ability to produce compelling and persuasive content for diverse audiences.
- Strong organizational and multitasking abilities, able to manage multiple projects and deadlines.
- Ability to analyze campaign performance metrics and make data-driven decisions.
- Ability to think creatively to develop new strategies and content ideas.
- Experience with marketing automation platforms (e.g., Marketo).
- Familiarity with design tools (e.g., Adobe Creative Suite) is a plus.
- Proficient in using analytics tools such as Google Analytics, and social media insights tools.
- Highly organized and detail oriented.
- Ability to work collaboratively across departments and regions.
- Self-motivated with the ability to work independently.
- Strong problem-solving skills and adaptability in a fast-paced environment.
We are an equal opportunity employer and welcome as well as encourage applicants from various backgrounds to apply.
**Education**:
- S1 (required)
**Experience**:
- digital marketing: 1 year (required)
- event management: 1 year (required)
- content creation: 1 year (preferred)
- graphic design: 1 year (preferred)
**Language**:
- English (required)
Application Deadline: 03/07/2025
Expected Start Date: 03/17/2025
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