Group Brand Manager
2 weeks ago
Main Roles
- Analyzing brand and consumer insight
- Helping shape and communicate brand DNA
- Translating brand elements into plans and go-to-market strategies
What You’ll Do
- Identify research needs, execute research studies and projects, and analyse research in order to identify opportunities
- Stay current on market trends and competitive activity
- Establish and maintain brand budgets
- Define and manage brand communication strategy using a variety of media especially digital
- Own the development and messaging of the brand narrative
- Create, execute, and manage marketing campaigns
- Increase brand awareness and drive new customer acquisition
- Build relationships with influencers, journalists and media outlets
- Oversee social media accounts and ensure brand consistency
Who You Are
- Customer obsessed - understanding of trends and an ability to respond to customers wishes
- Creative marketer - ability to produce innovative and original ideas
- Excellent communicator - written and verbal communication skills
- Bachelors degree or equivalent
- Minimum 5 years full-time working experience in marketing/brand management roles at fast-paced businesses such as tech startups/e-commerce/FMCG
- A good grasp of customer behavior and how to walk a customer through the buyer’s journey
- Analytical skills to forecast and identify trends and challenges
- No F&B/Foodservice experience is needed We are looking for those with strong logic and want to create magic regardless of sector experience)
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