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Digital Paid Media Manager

2 weeks ago

Jakarta, Indonesia FrieslandCampina Full time

Develop full-funnel digital marketing activity and KPIs to measure business goals success
- Increase acquisition and penetration across funnels by utilizing all digital touchpoints available
- Develop partnership framework for delivering brand awareness, acquisition, and purchase
- Assist brand manager in building comprehensive strategy in digital media upper-funnel planning, execution, and optimization
- Drive innovation on digital marketing and CRM technology to make end-to-end consumer experience more effective and efficient together with CRM and brand team
- Develop and execute media and marketing technology to ensure acquisition and 2nd purchase
- Develop best practice across digital marketing funnel base on business cases and cascade it to larger target audience

What we ask
- Bachelor degree (S1) or above
- Minimum 8 years experience in digital/social media management in agency or company
- Leadership skill & able to upskill internal team on how to grow consumer brands online
- Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
- Excellent communicative skills, empathy and adaptability, both verbal and written
- Independent, autonomous
- Excellent command of the English language and Bahasa Indonesia
- Strategic and innovative thinker and business-oriented mindset
- Having developed and executed consumer related strategies, campaigns and analysis.
- Sensitive to organizational needs and maturity level (pragmatic and effective)
- Being able to manage multiple projects simultaneously and effectively
- Financial skills and ability to estimate accurately
- Structured problem solving, good analytical skills

What we offer
- Access to manage and execute ongoing digital media marketing transformation in the company by changing and optimizing ways of working internally
- Experience to develop strategy, create plan, and review activities to ensure effective & efficient execution throughout the marketing funnel together with internal and external 3rd party partners
- Working in multinational company and across multinational team
- Competitive package

Vacancy description

Full-Funnel Digital Media Strategy
- Design, develop, and execute full-funnel digital media strategy from upper to lower funnel by considering all digital touchpoints available
- Align with brand team to ensure optimize upper-funnel media to increase brand awareness and functional & emotional benefit
- Align and translate brand’s umbrella communication to digital media creatives and ensure best practices are in place and being followed for each placements
- Plan and execute performance media to drive PDP-PV to e-commerce platform and optimize conversion with e-commerce team
- Driving data-driven input to brand team on digital campaigns and activity and take necessary action to optimize it

Thought Leader on Digital Media Within Organization
- Create best practice and key believes on digital media based on continuous test and learning across digital media touchpoints
- Ensure consistent and continuous test and learn across media touchpoints
- Produce Key Media Believes for digital media as part of holistic media placements
- Develop measurement framework to media effectiveness, efficiency, and impact to business
- Analyzing cost and benefit analysis for media investment spending

Agency/3rd Party Management
- Maintain and monitor budget utilization and optimization for digital media and digital agency partners
- Manage brief, communication and alignment between internal party and agencies to deliver best in class digital marketing activities
- Set up, manage, and monitor agreeable KPIs across agencies and 3rd party partners
- Ensure proper pitching process, JBP, and contracts are in place for all 3rd party who have partnership with brand and/or company