Digital Media Specialist

6 days ago

Jakarta, Indonesia GO-JEK Full time

**About the Role**

Based in Jakarta, as the Digital Media Specialist you will be managing paid digital media campaign execution, optimization and reporting across display, video, search and others. These campaigns aim to strengthen awareness, drive new and repeat users, and ultimately business results for Gojek. You will be part of a young, dynamic and results-driven team, and will directly contribute to shaping the future of the team and the business.

**What You Will Do**:

- Assist in crafting detailed multi-platform digital media plans aligned with the communications strategy - targeting recommendations, formats, cost and performance estimates
- Coordinate with the marketing team on timelines and requirements such as creative assets and other details
- Execute across all buying platforms as required - Google Ads, Facebook, TikTok, programmatic etc - ensuring all SOPs and guidelines are in place
- Closely monitor campaigns, analyze and optimize as needed in order to deliver the most cost-efficient results; troubleshoot and raise issues as they arise
- Generate and maintain detailed weekly campaign reports, end-of-campaign reports, detailing all observations, optimizations done, and propose recommendations to improve performance
- Work with vendor partners closely to constantly learn about new features and products to improve on campaigns, and come up with fresh ideas
- Raise purchase orders aligned with media plans and approved budgets; manage planned versus actual spends on internal trackers
- Assist in tests and experiments - provide POV, implement tests and report back findings

**What You Will Need**:

- At least 2 years of experience in digital marketing planning and buying
- Bachelor’s Degree in Marketing, Communications, Media, Statistics or relevant field - however, specific and relevant work experience is more important
- Hands-on experience in running campaigns on Google Ads, FB, Tiktok, Apple Search, and/or DSPs; experience in analytics tools such as Appsflyer and Google Analytics or SQL is an advantage
- Ability to manage multiple campaigns at once with meticulous attention and good detail-oriented
- Ability to manipulate and analyze data to come up with action points for optimization and/or experimentation
- Responsible and strong sense of ownership; ability to manage deadlines and awareness of how campaigns affect the business and its customers

**About the Team**

The Media Labs team is Gojek’s in-house paid media team that handles both offline and digital planning and execution for all Gojek consumer product markets. We are responsible for bringing to life all our marketing communications across all media channels - TV, billboards, Youtube, Tiktok and more. We get our brand and product messages out there to build and maintain our awareness, drive new users and retain them.

**About Gojek**

Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'

**Our Mission**: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.

As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.

Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.

**About GoTo Financial**

GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.

GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.

Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.

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