Digital Marketing Manager

1 month ago


Jakarta, Indonesia Ingersoll Rand Full time

Digital Marketing Manager - South APAC

Key Responsibilities:

- Craft and implement digital marketing strategies specific to the South East Asian markets, prioritizing social media organic & paid avenues and search engine platforms, including Naver, Kakao Talk and Line.
- Manage and optimize PPC campaigns on different search engines to maximize performance and achieve marketing objectives.
- Create social media strategies that enhance organic reach alongside managing paid advertising efforts to bolster brand awareness and user engagement.
- Employ analytics tools to track campaign performance, interpret data, and make data-driven adjustments to improve outcomes.
- Stay informed on the latest digital marketing trends within South East Asia and evolve marketing tactics to take advantage of new opportunities.
- Strong collaboration with local business units for campaign optimization.
- Establish and nurture relationships with key digital partners, platforms, and influencers within the region.

Qualifications:

- Bachelor’s degree in Marketing, Business, or a related discipline.
- At least 3 years of experience in digital marketing, with specific skills in social media organic & paid strategies, and search engine advertising.
- Extensive knowledge of social media platforms, search engines, and digital advertising strategies.
- Proficiency in English and at least one South East Asian language, with exemplary communication skills.
- Strong analytical abilities, with experience in data analysis and reporting to guide strategic decisions.
- Self-driven and goal-oriented, with a proven ability to meet or exceed campaign targets.



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