Pt Global Urban Esensial Visibility Public

4 months ago

Tangerang, Indonesia PT Global Urban Esensial Full time

PT Global Urban Esensial is a member of Dexagroup, one of Indonesia's largest ethical pharmaceutical company that engage in digital area. Aligning with technology advancement, PT Global Urban Esensial reaches the society wider, answering the society's needs for easier access to digital, and to be a leader in pharmaceutical business.
Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc
Be connected with any stakeholders or 3rd parties that will support the marketing program
Work on a budget to reach maximum KPI keeping the ROAS and Cost Ratio at the optimum level
Manage communication with multiple vendors and third-party trackers to achieve acquisition objectives
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, optimize spend, and performance based on the insights
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better
Suggest new digital channels that have the potential to increase new user numbers in an efficient way
Create new inventory and improve on existing inventories and services from digital marketing
Min. 3-5 years of experience in Digital Marketing from E-Commerce or Digital Marketing Agency
Expertise in ASO (App Store Optimization).
Strong proficiency in digital analytics and data interpretation.
Experience in social media marketing strategies and tools.
Knowledge of market intelligence and competitive analysis.
Skill in creative writing for digital campaigns.
Background in account management, handling multiple stakeholders and partners.
Excellent teamwork and collaboration skills.
Proven experience in performance marketing and optimizing campaigns for maximum impact.

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