Manager, Marketing Projects Grabmart

7 days ago


Jakarta, Indonesia Grab Full time

**Job Description**:
**Life at Grab**

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

**Get to know the Team**

The GrabMart Marketing team is a young team responsible for nurturing love and relation with our customers and merchants. We make an impact by expanding the online grocery delivery service & marketplace thus helping the ecosystem to benefit from it. Our team is made up of people with a growth mindset, data-driven, open mind, and can-do attitude yet still having fun. If you are looking for an opportunity to grow while contributing to solving user problems, then you should join our team

**Get to know the Role**

We are looking for an experienced Marketing to organize and oversee the local and coordinate with the global market functions of our GrabMart Kilat vertical. You will be reporting to the Head of Marketing to ensure that our business is well-coordinated by developing, implementing and executing strategic marketing plans for the GrabMart vertical in order to attract potential customers and retain existing ones. The area of responsibility for this role is not limited to certain tasks, thus requires thorough knowledge of various market verticals, the competitive threats within each vertical and an understanding of the customer value streams within those verticals.

**The Day-to-Day Activities**
- Design consumer journey from awareness to sales and identify critical social engagement points to activate sales
- Define a yearly calendar for key holiday and promotions
- Establish and execute the go-to-market strategy for mass consumer acquisition across different social media channels at various phases of the consumer decision journey
- Define a scorecard to understand consumer retention/growth and potential levers to accelerate growth and retention
- Refine additional levers for consumer retention and engagement
- Identify potential partnerships to accelerate consumer outreach
- Support business teams at various stages; for example, providing a fact base, structuring and helping with issue identification and solutioning, advising on the practicalities of implementation or leading actual execution
- Support top management in performing analyses to enable data-driven decision making

**The Must-Haves**
- Minimum 7 years work experience for e-commerce companies with GTM, consumer acquisition, and social media campaigns and outreach
- Minimum Bachelor's degree from a reputable University
- Experience with online digital sales channels and on-demand marketplace models preferred
- Experience within groceries or FMCG preferred
- Strong people and stakeholder management experience
- Strong ability to use and analyze data to inform decisions
- Willing to be hands-on as needed and proactively assume responsibilities and ownership including the ability to project manage multiple tasks or experiments and provide relevant reporting
- Ability to work independently and deal effectively with complex and ambiguous environments.
- Structured thought process and strong analytical ability, and experience with operational execution
- Strong interpersonal skills with the ability to effectively network within the industry and Grab functions
- An ambitious, self-driven and highly motivated individual who can work well in a startup VUCA (Volatile, Uncertain, Complex, Ambiguous) environment.
- Should have a deep desire to excel and develop a career in a fast-growing tech company. Should have demonstrated integrity and respect in the performance of their duties.
- Typical Profile: Consumer acquisition, social media marketing/promotion lead for E-Commerce business with Fresh/Grocery component.

**Our Commitment**

We recognize that with these individual attributes come different workplace challenges, and we will work with Grabbers to address them in our journey towards creating inclusion at Grab for all Grabbers.

**About Grab**

Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries.

**Join us today to drive Southeast Asia forward, together.



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