Digital Analytics

5 days ago

Jakarta, Indonesia PT HM Sampoerna Tbk. Full time

Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose - to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. You will be working very closely with the Global Analytic team and the local Digital and Brand teams. You will act as the data champion within the local organization, transforming raw data coming from different sources (e.g., listening, market research and data platforms - Google Tech Stack) into actionable insights that will help uncover growth opportunities for the local market and help improve performance. You will contribute to the development and adoption of a “consumer-centric” mindset across the local organization and will enable the local team to make data-driven decisions. We are looking for a qualified Digital Analytic & Performance executive to join our Digital team in Jakarta. Your ‘day to day’ - Deep understanding on key business priorities and questions, drivers and hypotheses - Work with local team to prioritize business and information needs - Combine consumer analytics and finding across various data sources to surface insights and opportunities - Utilize social listening to extract key insights from Social conversations and online publications (i.e., sentiment analysis) - Leverage general reports/ dashboards provided by the global team (e.g. Power BI, KPI framework) to track progress towards specified business goals and tactical activities in the market - Visualize findings, formulate actionable insights and communicate them to the local team and other respective parties - Utilize and refine the universal tagging framework - Conduct local benchmarking/ reports - Run local testing of hypotheses (e.g., A/B testing) - Monitor performance and feedback on owned assets (incl. Apps) and provide recommendations Who we’re looking for - University degree in Statistics, Economics, Business, Engineering or related field - 3+ years experience in Market Research, Web/ Digital/ Social Media Analysis, Computer Science, Data Management or related field - Proven experience in Market Research, Web/ Digital/ Social Media Analysis, Computer Science, Data Management or related field - University degree in Statistics, Economics, Business or related field - Strong analytical and strategic thinking skills - Experience with common analytical processes such as digital analytics, market analytics, market research and sales reporting - Proven expertise in digital analytics (e.g., benchmarking, hypothesis A/B testing) and reporting/ data visualization tools (PowerBI) - Proficiency with SQL - Proficiency with Google Tech Stack (Google Analytic, Google Data Studio, etc..) - Proficiency with performance measurement and Social Media management tools or social analytics tools (e.g., Sprinklr) - Experience with testing and conversion rate optimization tools, such as Optimizely is preferred - Experience with Agile methodologies - Articulate with the ability to translate data into a narrative for a broad audience - Detail oriented but able to see the big picture - Good command in English. What we offer Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: - Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. - Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. - Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress. - Take pride in delivering our promise to society: to deliver a smoke-free future To join our growing team

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