Creative Group Head

4 days ago

Jakarta, Indonesia GO-JEK Full time

**About the Role**

Fasten your helmet and climb aboard if you’re ready to be our Creative Group Head. In this role, you will be an integral player in the Creative team based in Jakarta, Indonesia, taking the wheel in driving our 360 advertising campaigns for our wide array of products and services. With the folks in the Marketing and Branding teams, you’ll translate marketing objectives into creative execution, formulating the right communication strategies to tell effective, relatable, and relevant product stories. Your efforts will help introduce Gojek’s products and services to a wider audience, propelling us to more corners of the globe.

**What You Will Do**:

- Lead brainstorming sessions with the team to come up with exceptional ideas
- Devise your own creative ideas & execution that answer the briefs from the Marketing team
- Develop 360 advertising campaigns for the brand, manage details about the product and required communication strategy, and create ideas that can be used across various platforms to support campaigns
- Gain an understanding of the target audience and business related to campaign needs
- Establish criteria and oversee production and testing of idea prototypes
- Remain up to date with current trends in the creative marketing field
- Invest time in broadening your industry knowledge by consuming the case studies, advertising journals, and past executions of campaigns

**What You Will Need**:

- At least 5 years of relevant experience in a creative role at an advertising or digital marketing agency
- Advanced knowledge and prior experience implementing creative advertising visulas, headlines, content copy, and award winning/industry benchmark ideas and executions that meet our target audiences’ tastes
- Ability to spot trends, assess new data, and keep abreast with the latest marketing techniques
- Ability to give both broad & specific communication direction for the team to come up with creative campaign ideas and gain an understanding of the market and target audience
- Ability to create ideas that can be use across various platforms to support 360 campaigns, and to stimulate ideas and campaign concepts for the team
- Proven experience leading a campaign and a creative team end-to-end, as well as managing the expectations of stakeholders

**About the Team**

What is Creative Labs? A bunch of creative geeks? A cult of mad scientists? The truth iswe’re a combination of both As part of the Gojek Marketing Team, we’re made up of Project Managers, Account Managers, Strategists, Copywriters, Graphic Designers, Art Director and Social Media Creatives who work together to turn business objectives into creative outputs. Based in Jakarta, Indonesia, our main focus is to create the right communication - copy, visuals, medium included - to heighten user acquisition. We want to convey to as many people as possible the value of Gojek’s products in solving everyday problems - from food, transport, to payments - and easing our daily routines.

We prioritize in-depth understanding of our target audience, and craft all of our creative campaigns based on these findings. Some of these past campaigns include Foodiskon, Ramadan, “It’s OK To Be Lebay”, and J3K. Currently, our team has been working on a lot of innovation and promotional campaigns, which will help Gojek maintain our leadership in the market.

Unsurprisingly, our creative family comprises music enthusiasts, coffee connoisseurs, and movie buffs. Regardless of whether we’re working from home or the office, one of our favorite aspects of being a part of the Creative Labs fam is that we get to dress however we want After all, fashion is a creative mode of expression If this sounds like a team you’d like to be a part of, we’ll save you a spot at the table.

**About Gojek**

Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'

**Our Mission**: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.

As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.

Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.

**About GoTo Financial**

GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million

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