Key Account Manager
2 days ago
Overseas graduates or top reputable local university degree in any major
- English and Indonesian (Verbal & Written)
- Permanent, Full-time
At Red Bull, being a Key Account Manager is not for the faint-hearted; we expect a lot and the stakes are high. You will be in an entrepreneurial leadership role in charge of the development, implementation and tracking of Red Bull’s sales strategy. You will be a ‘hands-on’ leader and team player who is able to set clear expectations and objectives, who sets aggressive goals and delivers on key initiatives. Through your collaborative work approach, you will share best practices with colleagues and customers which enable Red Bull to gain competitor advantage. You will be able to demonstrate your creative, analytical and challenging personality, oriented towards actions, to build strong strategic customer relationships and to collaborate within the company cross-functionally and internationally.
**Areas that play to your strengths**:
**All the responsibilities we'll trust you with**:
**STRATEGY**:
Lead and manage the implementation of Red Bull’s commercial strategy at all key customers. Develop short and mid-term customer strategies in line with the overall national sales policy. Implement national price strategies and establish the customer pricing accordingly.
**ANALYSIS AND PLANNING**:
Analyse available data sources (e.g. customer data, scanner, Nielsen, etc) and derive customer’s growth opportunities. Continuously plan sales forecast and prepare trade spend budget to hit profitability targets. Develop plans for annual business and effective promotion. Prepare yearly negotiations (including different scenarios) with focus on Red Bull’s sales drivers and Red Bull’s customer spend strategy. Produce excellent conceptual selling decks and establish Red Bull as the category leader.
**EXECUTION**:
Conduct and lead yearly negotiation process at key customers. Agree with customers on Red Bull’s Perfect Store concept.
**TRACKING**:
Continuously track and adjust volume and profitability targets by using existing sales reports. Prepare and discuss success of executed plans (e.g. promotions) with customers and show Red Bull’s contribution to customer’s business. Use the Perfect Store Audit to manage the execution in store effectively.
**COLLABORATION**:
Continually research to understand customer needs better and respond with programmes (in line with the brand equity) that are mutually beneficial. Develop effective partnerships for Red Bull to be regarded as key supplier and engine for profitable growth. Strive for Category Captaincy with key strategic retailers within the energy category. Build strong intercompany networks and establish a close cross-functional relationship with Trade Marketing. Jointly develop winning customer category strategies and conceptual sells.
**DISTRIBUTOR MANAGEMENT**:
Coordinate regular meetings with distribution partner’s management and key people in branches in order to communicate company strategy and priorities, review business KPI’s, discuss opportunities and threats in the region, run trainings and update sales teams.
**Your areas of knowledge and expertise**:
- Overseas graduates or top reputable local university degree in any major
- Outstanding sales experience and track record in Consumer Goods industry (MNC and Beverage consumer goods preferred). Ideally 3 - 5 years in Key Account Manager/ Group Key Account Manager
- Strong leadership, negotiator, focus both on strategic planning and execution, speedy in action and risk (calculated) taker
- Strategic ability - develop specific, valuable, innovative and commercially focused strategies but also grasp the 'bigger picture'
- Commercial acumen - strong understanding of sales processes and financial systems. Strategic and innovative commercial awareness
- Analytical skills - strong planning and negotiation skills with a sound understanding of financial bottom line implications of sales and marketing decisions. Able to analyse sales and customer data, take the best conclusion, develop initiatives with the highest value for the shopper, customer and Red Bull
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