Country PR Lead

4 days ago


Jakarta, Indonesia Netflix Full time

Jakarta, Indonesia- Publicity- Netflix aspires to provide great entertainment for people everywhere from the world's best creators across movies, TV series, documentaries, comedy and more. Our members have control over what they watch, when and where, all with no commercials. It's an amazing time to join the Netflix team as we continue to transform entertainment. If you are a talented public relations executive with a passion for content and entertainment, keep reading

About the Role

We’re looking to hire a creative self-starter, who loves entertainment, to lead our PR efforts in Indonesia - one of our priority markets - in our fastest growing region, Southeast Asia. You will have deep relationships with the media (both traditional and digital), Key Opinion Leaders and Content Creators/Influencers; an instinctive ability to tell stories; and the ability to think strategically. You’ll need to be curious but cool under fire - able to build and maintain stellar relationships with internal and external partners.

**To succeed in this role you will need**:

- An entrepreneurial mindset, given the pace at which we operate;
- A willingness to think from first principles, challenge established wisdom and work well cross-functionally;
- The ability to create compelling campaigns in conjunction with marketing and our social teams that tie our titles and talent to our brand;
- A love of trying new things;
- High standards in everything you do (we aspire to be excellent);
- Excellent written and oral communication skills;
- Willingness to roll-up your sleeves and get work done;
- To be a role model of inclusion and candor (per our cultural values);
- The confidence and skills to deal with people at all levels internally and externally;
- Experience living and working in Indonesia. This is a must.

**The work**:

- Developing proactive, impactful PR campaigns that tie our titles and talent to our brand in conjunction with our marketing and social teams;
- Acting as a strategic thought partner to our content and partnerships teams;
- Working to build strong external relationships within the media and creative communities - including showrunners, filmmakers and producers;
- Crafting PR strategies to support our brand, raise awareness of our service and promote our titles;
- Serving as an expert on Indonesia - in particular being able to convey its specific cultural needs and nuances within Netflix;
- Creating conversations and cultural moments for our shows and films;
- Being confident enough to serve as a company spokesperson; and
- Protecting and enhancing the Netflix reputation and brand in Indonesia.

**Requirements**:

- 10+ years experience in communications, publicity, media, journalism and/ or agency, studio or TV network;
- The ability to speak and write in Bahasa and English is important;
- Deep knowledge of the entertainment industry would be ideal - including experience working with creators, writers, producers, showrunners and talents;
- Strong press relationships, including at the editorial level;
- Have experience/good working knowledge of Digital PR and social media platforms
- Have experience managing agencies;
- Familiarity with the policy issues that impact companies working in the entertainment and technology space in Indonesia is an advantage;
- Ability to work proactively, independently and juggle multiple tasks at once; and
- The role may require frequent travel across the Southeast Asia region, and periodic travel to other international locations.



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