Assistant Manager, PR
4 weeks ago
Job Purpose:
- Build and unleash the Levi’s® PR, Social and Event machine
- Drive not only best but next in class PR, Social and Event for Indonesia
- Deliver programs that drive excitement, inspiration and demand for the brand
- Establish Levi’s® as the go to brand for Style, Lifestyle Fashion and Music
**Responsibilities**:
- Directs execution and implementation of all PR, Social and Event plans; ensures plans and concepts deliver against the brief and are consistent with Levi’s® positioning
- Lead and manage local execution of PR, Social and Events Programs
- Leads all activities pertaining to raising brand awareness, establishing brand leadership in the market place
- Manages internal and external relationships to identify opportunities and create wins in marketing
- Delivers locally relevant understanding of marketplace dynamics, consumer insights, learning from previous marketing programs, to ensure plan effectiveness.
- Implementation of principles of social media, influencer marketing, public relations and sponsorships as part of the integrated marketing implementation
- Continuously contributes to the improvement of key marketing processes (e.g., marketing planning and communications)
- Rigid monitoring of A&P budget ensuring the ROI for every PR, Social and Event program implemented
Managerial Competencies
The Indonesia PR & Event Assistant Manager will have a proven ability to demonstrate the following:
- Inspiring
- Pioneering and innovative mindset
- Inter-personal communication skills to facilitate collaboration & influence
- Strategic thinker with strong creative and analytical capability
- Analytical and data driven mindset
- Good knowledge of operating in a matrix and global organization
- Strong business acumen and experience with budget management
- High-level problem-solving skills and a sense of urgency and versatility with decision making
- Accountability for results and the drive for mutual success for internal and external partners
- Planning and execution: establish plans, manage and improve process, drive execution
- Drive for global leverage with an ability to challenge when appropriate
Qualifications & Functional Competencies
The Indonesia PR & Event Assistant Manager will be qualified in Marketing, Business Management or similar discipline as well as 4-6 years proven experience in the following:
- Consumer Insights: Strong understanding of Gen Z culture and what it means for Style
- Strong understanding of the Indonesia PR landscape
- Best in class understanding of Tik Tok, Instagram and Influencer activations
- Digital/ Social Media
- Event design and management
- Festival sponsorship and activation
- Public Relations and Publicity
- Influencer marketing
- Brand Protection and Use of Trademarks
LOCATION
Indonesia, Jakarta - Office
FULL TIME/PART TIME
Full time
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