Digital Banking Digital Media Specialist

2 weeks ago


Jakarta, Indonesia PT Bank BTPN Tbk Full time

Responsible for driving results through digital media, content and keyword strategies.

Plan and manage all digital media activities such as PPC, content strategy, link building and keyword strategy to maximize ROI

Execute, test, collect and analyze data, and identify insights in order to drive results

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Perform ongoing keyword discovery, expansion and optimization

Research and implement SEO and PPC recommendations by tracking, reporting and analyzing data
Undergraduate or Master graduate degree

Fluent in English for verbal and written

Solid understanding of performance marketing, conversion, and online customer acquisition

Working knowledge of HTML, CSS, and JavaScript development and constraints

Up-to-date with the latest trends and best practices in SEO and PPC

Proven SEO and PPC experience

In-depth experience with digital analytics and bid management

Agency experience is a plus



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