Head of Market Research

2 months ago


Tangerang, Indonesia KOBE BOGA UTAMA Full time

**Kualifikasi**:
Pendidikan terakhir mínimal S1 dari jurusan Marketing, Bisnis dan Statistik
Memiliki pengalaman sebagai market research dari perusahaan FMCG atau Agency (dengan klien FMCG)
Memiliki kemampuan dalam melakukan research dengan metode kuantitatif dan kualitatif
Familiar dengan tools market research seperti Nielsen, Kantar dan Ipsos
Mahir dalam menggunakan aplikasi pengolahan data seperti SPSS, Excel atau aplikasi statistik lainnya
Memiliki pengetahuan yang baik terhadap teknik market research seperti analisa SWOT, PEST, dan consumer behavior modeling
Memiliki kemampuan yang baik dalam hal berkomunikasi dalam bentuk tulisan maupun lisan
**Tanggung Jawab**:
Mengidentifikasi, menyusun dan mengelola strategi market research untuk memahami tren konsumen, consumer behavior, dan data kompetitor yang dapat memengaruhi proses bisnis
Berkolaborasi dengan departemen lainnya untuk menyelaraskan riset pasar dengan tujuan bisnis
Memonitor dan melakukan forecast terhadap data sales, serta mengukur efektivitas dari program pemasaran.
Menyiapkan dan menyajikan laporan yang berisikan rekomendasi dari hasil temuan dan memberikan rekomendasi untuk pengembangan bisnis
**Placement**: Alam Sutera



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