Influencers Marketing
4 days ago
**Job Title**:
Influencer Marketing
**Location**:
Remote (Full-time)
We are seeking a results-driven, creative, and proactive **Influencer Marketing Manager** to lead and manage influencer partnerships for our brand across **YouTube** and **TikTok** in North America. In this remote, full-time role, you will be responsible for developing, executing, and optimizing influencer marketing strategies, ensuring strong brand visibility, engagement, and growth within the North American market.
**Key Responsibilities**:
- **Develop and execute influencer marketing strategies** across YouTube and TikTok, with a focus on North American markets.
- Identify, build, and maintain relationships with **influencers** in the YouTube and TikTok space, ensuring alignment with the brand’s voice, values, and objectives.
- Plan, implement, and manage **influencer campaigns**, including content creation, timing, and distribution to drive brand awareness, engagement, and conversions.
- Work closely with influencers to develop **authentic and creative content** that resonates with their followers and aligns with the brand's goals.
- **Monitor and optimize campaign performance** across YouTube and TikTok, tracking key metrics such as engagement rate, conversion rates,video views.
- Collaborate with the **creative team** to develop engaging content ideas, ensuring consistency across platforms and adherence to brand guidelines.
- Provide **regular reports and insights** on campaign performance, optimizing strategies based on real-time data and feedback.
- Stay up to date with the latest trends and features on **YouTube and TikTok**, ensuring the brand remains at the forefront of influencer marketing on these platforms.
- Coordinate with the broader marketing team to integrate influencer campaigns with **overall marketing strategy** and cross-channel initiatives.
- Identify and **cultivate long-term partnerships** with high-performing influencers to ensure sustainable growth and brand advocacy.
**Qualifications**:
- Related **experience** in influencer marketing or social media management, specifically with a focus on **YouTube** and **TikTok**.
- Proven experience **managing influencer relationships**, negotiating contracts, and executing campaigns with measurable results.
- Strong understanding of **analytics tools** and metrics for YouTube and TikTok (e.g., YouTube Analytics, TikTok Analytics, Google Analytics, etc.).
- **Excellent communication and negotiation skills**, with the ability to build strong and lasting relationships with influencers.
- Ability to **analyze data** and make informed decisions to optimize influencer campaigns and performance.
- Creative mindset, with the ability to brainstorm, develop, and implement engaging influencer content ideas.
- **Self-starter** with excellent time management and organizational skills, capable of working independently in a remote environment.
- **Fluent in English** (both written and spoken). Additional languages are a plus.
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