Head of Marketing
2 weeks ago
The Leader will be responsible for leading a team to develop and implement strategies to drive sales growth, expand market presence, and lead the strategic direction in Indonesia.
Key Responsibilities:
- Drive the development and implementation of comprehensive communication strategies and brand campaigns.
- Oversee end-to-end program launches, ensuring smooth collaboration among all stakeholders and working with cross-functional teams to facilitate and manage marketing initiatives.
- Manage the development of marketing collateral and continuously evaluate its effectiveness for ongoing improvement.
- Monitor and analyze campaign performance, utilizing data-driven insights to evaluate and optimize marketing efforts.
- Own the monthly and quarterly campaign calendars in consultation with the commercial team to deliver the revenue and profitability targets.
- Provide direction on campaign strategies such as positioning and messaging to ensure promotional campaigns achieve top and bottom-line targets.
- Foster an entrepreneurial and collaborative work environment to enhance employee engagement and productivity.
Qualifications:
- 4+ years of marketing and communication experience in gaming/social networking/IT industry in Indonesia or SEA, and 3+ years of business leader role at the country level;
- Proven successful business outcomes and solid track record of developing, executing, and managing effective integrated marketing campaigns;
- A strong business leader but also an inspiring people manager, with excellence in project management, time management, and people management skills;
- Strong data analytics and insights for business analysis and strategy;
- Chinese and Bahasa will be required.
Mid-Senior level
Employment typeFull-time
Job functionMarketing, Management, and Art/Creative
IndustriesSocial Networking Platforms, Computer Games, and IT Services and IT Consulting
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