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Product Marketing Head

3 months ago

Jakarta, Jakarta, Indonesia Michael Page Indonesia Full time
Growing company with big-ticket clientsReporting directly to the C-level About Our Client

My client is a growing Software Solution company

Job Description

Market Analysis: Conduct thorough market research to understand industry trends, customer needs, and competitive landscape. Use insights to inform product & pricing positioning and messaging against competitorsGo-to-Market Strategy: Develop and execute go-to-market plans for new product launches and updates. Define target audiences, value propositions, and key messaging to drive successful product introductions.Sales Enablement: Collaborate with the sales team to provide them with the tools, training, and resources needed to effectively communicate product value propositions and overcome objections.Customer Advocacy: Develop and maintain relationships with key customers to gather testimonials, case studies, and references that can be used in marketing efforts.Campaign Management: Plan and execute marketing campaigns to generate demand, including online and offline channels. Monitor and analyze campaign performance, adjusting strategies as needed.Competitive Intelligence: Stay informed about industry and competitor developments. Use this knowledge to adjust marketing strategies and ensure our products remain competitive.Cross-functional Collaboration: Work closely with product management, sales, and marketing teams to align on goals, messaging, and strategies. Foster a collaborative environment to drive overall business success.

The Successful Applicant

Bachelor's degree in marketing, business, or a related field.Proven experience in product marketing, preferably in the B2B software industry.Proven experience in developing and executing successful go-to-market strategies would be a big advantageStrong understanding of technology and ability to articulate complex concepts in simple terms.Excellent written and verbal communication skills.Demonstrated ability to lead cross-functional teams and drive results.Analytical mindset with the ability to use data to inform decision-making. What's on Offer Opportunity to enter a growing companyAttractive remuneration package