Head of Marketing
4 weeks ago
Job Summary:
Welcome to a dynamic and innovative environment where you'll lead the marketing team to foster collaboration and innovation, driving growth and creativity in one of the fastest-growing FMCG companies post-pandemic.
About the Role:
- Lead and motivate the marketing team to foster collaboration and innovation, driving growth and creativity.
- Develop and execute marketing strategies for existing products (60%) and new product launches (40%), aligning with business goals and market trends.
- Work closely with the COO and owner to ensure marketing efforts are in line with business objectives.
- Analyze P&L and market data to inform strategic decisions and drive sales growth.
- Mentor team members, providing guidance to enhance their skills and foster a collaborative team environment.
- Manage product launches, ensuring timely execution and addressing delays to achieve optimal ROI.
- Stay updated on market trends and consumer insights to identify growth opportunities and drive brand positioning.
About the Ideal Candidate:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 7-10 years of progressive marketing experience in the FMCG sector, including 3-5 years in a leadership role with a focus on product launches and brand positioning.
- Proficient in digital marketing channels (SEO, SEM, social media, email) and analytics tools, with a data-driven approach to campaign optimization.
- Strong leadership and mentoring skills, fostering a collaborative team environment and motivating team members.
- Excellent interpersonal skills for engaging with cross-functional teams and presenting strategies to senior management.
- Track record of achieving KPIs related to brand awareness and sales growth, with experience managing marketing budgets for optimal ROI.
- Resilient and adaptable in a dynamic environment, with a preference for candidates demonstrating a stable career path in key roles.
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