VP Marketing

2 weeks ago


Jakarta, Indonesia Michael Page Indonesia Full time

  • Great opportunity with fast growing industry
  • Attractive remuneration package

    About Our Client

    Our client is a leading financial technology platform.

    Job Description

  • Formulate and execute a comprehensive marketing strategy centered on expanding our customer base, fostering customer loyalty, and elevating our brand identity, encompassing careful prioritization and effective resource allocation.
Provide executive oversight and management of the entire marketing function, guaranteeing seamless integration and alignment among all marketing disciplines and with overarching business objectives.Collaborate effectively with cross-functional teams, including product and engineering, to ensure timely and efficient implementation of marketing plans.Foster a positive and conducive work environment that encourages professional growth and continuous improvement, while implementing streamlined processes to enhance efficiency and collaboration.Establish a comprehensive performance tracking system, encompassing the identification of key performance indicators (KPIs) and the development of standard operating procedures (SOPs), with the aim of establishing an efficient and sustainable work methodology.Steward the marketing budget and guarantee adherence to financial regulations.Take an initiative-driven approach to generating and refining ideas and plans that contribute to the attainment of our business goals.Maintain a keen awareness of industry developments, offer strategic guidance, and cultivate partnerships with influential media outlets, thought leaders, and industry pioneers to stimulate growth and expand our reach.

The Successful Applicant

A seasoned marketing professional with a minimum of 10 years of experience, including at least 5 years in a leadership capacity, ideally within the investment fintech sector. Candidates from outside the fintech industry should possess firsthand experience in investing in cryptocurrencies and stocks.Demonstrated expertise in direct-to-consumer marketing strategies, with a proven track record of success in reaching and engaging individual consumers.A comprehensive grasp of the full spectrum of marketing disciplines, encompassing performance marketing, customer relationship management (CRM), search engine optimization (SEO), social media, key opinion leader (KOL) engagement, brand management, campaign development, strategic partnerships, and creative processes such as graphic design, video production, and copywriting.A strategic thinker with a proven track record of developing effective plans, executing them efficiently, and closely monitoring their progress.A data-oriented decision-maker who is committed to optimizing performance through data-driven insights.Exceptional leadership and interpersonal skills, adept at managing and motivating teams.A strong preference for candidates with proficiency in digital marketing tools, customer relationship management systems, and analytics platforms.A genuine passion for financial markets and investment strategies

What's on Offer

Great opportunity with fast growing industryAttractive remuneration packageExcellent career path
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