Business Development Manager

About Haluan Digital Network Haluan Digital Network (HDN) is a leading creator economy and social commerce company in Indonesia and one of the top Multi-Channel Networks (MCN) on TikTok and Shopee. With more than 13 business units operating across TikTok, Shopee, Lazada, and YouTube, HDN serves as an integrated support ecosystem for brands seeking measurable growth in social commerce. Position Overview H-Commerce is the commercial centre of the HDN group, responsible for all brand partnerships across our business units. The Business Development Manager leads brand acquisition and commercial negotiations, and orchestrates campaign delivery across HDN's business units. This role manages a portfolio of dozens of active brand accounts and reports directly to the Sales Director, H-Commerce. We are particularly interested in candidates with a background in media agencies, media companies, or Multi-Channel Networks (MCN).

Key Responsibilities
Business Acquisition and Pipeline Management
• Identify, qualify, and secure new brand partnerships across FMCG, beauty, fashion, food and beverage, financial services, and hospitality
• Build and manage a structured sales pipeline from prospecting through contract closure
• Develop strategic relationships with brands directly and through agency partners
• Maintain accurate, up-to-date pipeline and account records in the company CRM Solution Design and Proposal Development
• Develop comprehensive business proposals that address brand objectives with integrated, cross-unit solutions
• Design 360 Degree Campaign programmes that integrate affiliate creators, live commerce, content production, social media management, and training
• Present proposals to senior decision makers and C-level stakeholders Commercial Negotiation and Account Growth
• Negotiate contract value, retainer fees, commission structures, and payment terms that protect profitability
• Ensure all engagements are secured by a formal contract or purchase order prior to execution
• Drive account expansion through upselling, cross-selling, and contract renewals Delivery Governance
• Ensure seamless handover of each engagement to the execution unit through a formal brief covering objectives, KPIs, timeline, budget, and accountabilities
• Lead project kick-off sessions with brand stakeholders, Account Managers, and execution teams
• Monitor campaign delivery on a weekly basis and resolve issues proactively to safeguard client outcomes Team Leadership and Reporting
• Lead, coach, and develop the Account Managers within the portfolio
• Deliver accurate monthly and quarterly revenue and profit forecasts
• Present weekly performance reports to management Key Performance Indicators
• Gross profit generated from brand partnerships
• Project revenue, including retainer fees and affiliate management fees
• Number and value of active retainer contracts
• Campaign delivery quality and client satisfaction Requirements
• Bachelor's degree in Business, Management, Marketing, Communications, or a related field
• Minimum 5 years of experience in business development, B2B sales, or account management
• Professional background in a media agency, media company, or Multi-Channel Network (MCN) is strongly preferred
• Demonstrated track record of closing high-value brand partnerships and managing a large portfolio of brand accounts
• In-depth understanding of the TikTok Shop, Shopee, Lazada, and YouTube ecosystems, including affiliate and live commerce models
• Exceptional proposal writing, presentation, and negotiation skills at senior stakeholder level
• Professional fluency in English and Bahasa Indonesia
• Strong commercial acumen, data-driven mindset, and proficiency in spreadsheets and CRM tools Preferred Qualifications
• Experience selling media, creator, or KOL/KOC programmes to brands and agencies
• Established network with brand marketing teams and media agencies in FMCG, beauty, fashion, food and beverage, or financial services in Indonesia
• Experience selling integrated 360 Degree Campaigns
• Proficiency in applying AI tools to research, proposal development, and analysis

What We Offer
• A strategic role at the centre of a multi-business group with more than 13 business units
• A comprehensive solution portfolio spanning affiliate, live commerce, content, social media, e-commerce stores, YouTube, TikTok GO, and training
• Competitive compensation, profit-based project incentives
• A clear career progression path within the H-Commerce Organisation
• A dynamic, performance-driven environment that embraces AI across daily operations Application Process Submit your application through LinkedIn with your most recent CV. Shortlisted candidates will be invited to a competency-based interview, followed by a case study presentation on a brand partnership proposal.