Merchant, Indonesia
3 days ago
**Job Description**:
Leverage a deep understanding of local consumer & customer needs to brief market-specific requirements to drive the in-market execution for, and support the selection of, winning product assortments. Build rich and well-informed perspectives on local market dynamics, cultural influences, general trends and competitive intelligence. Support building product assortments from the cluster/regional product line across all categories/channels. Lead marketplace mapping, assortment segmentation, and in-season merchandising.
Job Responsibilities:
Consumer Focus
- Conduct targeted consumer/competitor product research within the market to inform product strategy
- Ensure that consumer is the center of all product decisions for specific channel/category
Marketplace Expertise
- Collect, organize and represent the local consumer, market & competitor landscape - including information on product, pricing, assortment architecture, styling, collaborations, key messaging & store environment
- Use these observations, insights & knowledge to make recommendations for category strategies
- Collaborate with the SEA Cluster team to offer market relevant product solutions
Strategic Vision
- Develop & execute seasonal country-specific channel/category strategies
- Lead the cross-functional in-market team in executing the strategies by sharing the overall context and vision, and ensuring alignment
Market Mapping & Opportunity Identification
- Drive market-place mapping & execute segmented assortments
- Inform the Flex DTC assortment and the Wholesale assortments
- Identify new opportunities that may deviate from line plan
Pricing
- Inform local product pricing - in accordance with Cluster price corridors, pricing architecture, and the product differentiation strategy - to deliver financial targets for the market
- Use competitor pricing information to make recommendations on price positioning for assortment
In-market Assortment Execution
- Lead merchandising-related in-season execution/activities within the market
- Influence and collaborate with commercial & cross-functional teams to ensure adoption of key Regional & Market Initiatives, Big Bets, and Products
- Lead delivery of the Assortment Investment Strategy & Products to the in-market Commercial, MP, Marketing, IM & Partner teams, based on the seasonal ranking and tiering strategy
- Identify & align Market exceptions to the Cluster style ranking
- Lead presentation and workshopping of the assortment with customers and cross-functional teams
Ongoing Business Performance & Analysis
- Lead Merchandising aspects in ongoing country business performance monitor & react meetings
- Build & share regular business product performance analysis to with the Cluster/cross-functional team
Cross-functional Collaboration
- Partner with the cross-functional Regional/Cluster/Market teams & partners to drive positive business results
- Provide timely direction through clear communication to all cross-functional Regional/Market team members
- Listen to others with a desire to understand - inspire and build trust with all members of the team
- Influence others without formal authority
**Requirements**:
- Bachelor’s Degree with 5+ years of relevant work experience in Consumer Merchandising, Planning or operations in Apparel/Lifestyle brands
- Strong written & spoken communication skills - must be a strong story-teller, with an ability to clearly articulate a point-of-view in order to influence partners and customers
- Must have an ability to build strong relationships across Merchandising & cross-functional partners
- Fluent with Microsoft Excel, and comfortable with Powerpoint & Word
- Excellent planning and organizational skills
- Demonstrated passion for the fashion & lifestyle industry
- Be an ambassador for the culture of the brand within the Market
LOCATION
Indonesia, Jakarta - Office
FULL TIME/PART TIME
Full time
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