Portfolio & Activation Manager

At JTI we celebrate differences, and everyone truly belongs. **46,000 people from all over the world**are continuously building their unique success story with us. **83% of employees feel happy**working at JTI. To make a difference with us, all you need to do is bring your **human best.** This job posting will remain open until the vacancy is filled. **Role**:Permanent **Reporting to**:Andrew Soesilo, Portfolio & Activation Head **Location**:South Quarter, Jakarta **Contact**:Sarrah Dulguime, GBS Talent Advisor **Portfolio & Activation Manager**: To develop and implement integrated digital marketing strategies that drive brand awareness, customer engagement, and business growth. The Digital Marketer will demonstrate data-driven insights, digital platforms, and creative content to optimize performance across paid, owned, and earned media. This role plays a key part in aligning digital efforts with overall marketing objectives, ensuring consistent brand presence and measurable impact across all digital touchpoints. **As the Portfolio & Activation Manager, you will lead**: - **Digital Campaign Execution**: - Plan and drive end-to-end digital marketing campaigns across platforms like Google Ads, Meta (Facebook/Instagram), YouTube, TikTok, and Display Networks. - Setting campaign objectives, targeting audiences, managing budgets, and analyzing campaign performance metrics. - **Performance Marketing & Analytics**: - Monitoring critical metrics such as CTR, CPC, CPA, ROAS, and using Google Analytics, Meta Ads Manager, or Data Studio to derive actionable insights. - A/B testing creatives and landing pages to continuously optimize ad performance. - **Content & Social Media Strategy**: - Developing and implementing content calendars, aligning messaging with brand voice and campaign goals. - Managing daily engagement and community management across platforms (e.g., Instagram, WhatsApp, TikTok). - **Cross-functional Collaboration**: - Worked closely with the portfolio team, IT, and agencies to align digital marketing with business goals. - Participated in campaign planning, performance reviews, and creative briefing processes. - **CRM & E-Commerce**: - Worked closely with agencies and enablers (if needed). - **People management**:Recruit, motivate, and guide the professional development of the team reporting directly and indirectly to the incumbent. **Who are we looking for?** - A graduate with a University or Bachelor's Degree. - Minimum of 5 years of experience in planning and implementing digital campaigns, leading social media, optimizing performance through analytics, and driving engagement between the brand and consumers across online platforms. - Skilled in owned, earned, and paid media, with confirmed cross-functional collaboration to support brand growth. - Fluent in Bahasa Indonesia & English. - Strong marketing skills, understanding of the business objectives and processes. - An analytical approach with the ability to create and implement data analytics roadmaps. - Extensive capability in: Digital Advertising, Digital Activation, Social Media Marketing. - Decent knowledge of: CRM, E-Commerce **What to expect** Expect well being initiatives, flexible working arrangements, growth opportunities, and excellent benefits, including a unique family leave policy. For more details on local policies, speak with the Talent Advisors. Next Steps: After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type. At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.