Brand Experience Specialist

BIOTA Smart Home is a cutting-edge technology company committed to revolutionizing modern living through innovative smart home solutions. Our technology seamlessly integrates into lifestyles to provide convenience, security, and energy efficiency. We prioritize customer-centric design and strive to create user-friendly experiences in our products and services. Our mission is to transform homes into intelligent, connected spaces that offer comfort and peace of mind.

**Opportunity**

As a full-time on-site Brand Experience Specialist located in Jakarta, you lead the charge in delivering exceptional offline and retail customer experiences. This role combines strategic vision and hands-on execution to create immersive brand activations and seamless retail store experiences, ensuring our customers engage with the brand in meaningful and memorable ways.

**Responsibilities**

**1. Offline Activations & Brand Engagement**:

- Plan and execute **offline activations**, including events, pop-ups, and product showcases.
- Collaborate with the marketing team to align activations with overarching brand campaigns.
- Develop **engaging in-store and activation experiences** that resonate with target audiences.
- Monitor trends and competitors to propose innovative experiential strategies.

**2. Retail Operations**
- Oversee the setup and management of **retail stores**, ensuring they reflect the brand’s values and identity.
- Develop **store layouts, customer flows, and visual merchandising strategies** to enhance the retail experience.
- Train in-store teams to deliver **exceptional customer interactions** and represent the brand effectively.
- Track retail KPIs, including foot traffic, sales performance, and customer satisfaction.

**3. Brand Consistency & Experience**:

- Ensure **consistent customer experiences** across all touchpoints, including retail stores, activations, and events.
- Work with the design and marketing teams to ensure visuals and messaging are on-brand.
- Implement feedback loops to continuously improve activations and in-store experiences based on customer insights.

**4. Collaboration & Reporting**:

- Partner with the sales, product, and marketing teams to ensure alignment on promotional and experiential efforts.
- Coordinate logistics, budgets, and timelines for events and retail campaigns.
- Track and report on the effectiveness of offline campaigns and retail initiatives.
- Use customer feedback and data to refine future activations and in-store strategies.

**Requirements**:

- 3-5 years of proven experience in brand experience, event management, or retail operations.
- Proven track record of executing **successful offline campaigns** and managing retail spaces.
- Excellent **project management skills** with the ability to handle multiple initiatives simultaneously.
- Strong understanding of **customer experience principles** and retail best practices.
- Creative thinker with a passion for creating unique and memorable brand moments.
- Excellent communication and collaboration skills.
- Experience in consumer electronics or smart home industries is a plus.

**Why Join Us**

BIOTA offers an innovative and dynamic work environment where creativity and initiative are encouraged. Join us to be part of a talented team driving the future of smart home technology. Come and join the growing BIOTA team as a Brand Experience Specialist to make the world a better place to live in, one home at a time.

**How to Apply**

If you're passionate about event management, brand experience, technology, and building the future, we'd love to hear from you