Marketing & Branding Manager (Shopping Mall)

2 days ago

Palembang, Indonesia Thamrin Group Full time

**About the Challenge**:
Are you a strategic marketer with a deep understanding of consumer behavior and a flair for creating memorable brand experiences? Do you thrive in fast-paced environments and love the challenge of driving foot traffic, tenant satisfaction, and brand visibility for a dynamic retail space?

We are looking for a **Marketing & Branding Manager** to lead and execute end-to-end marketing initiatives for our shopping mall. You will play a key role in positioning the mall as a vibrant destination through innovative campaigns, strong branding, and effective tenant collaboration.

**Requirements**:

- Hold a **Bachelor’s degree** in Marketing, Communications, Business, or a related field from a reputable university.
- Have at least **5 years of experience** in retail marketing, preferably within shopping mall or retail property management.
- Demonstrate strong skills in **strategic branding**, campaign planning, and event-based promotions.
- Excellent **interpersonal and communication skills**, with the ability to work closely with tenants, agencies, and cross-functional teams.
- Proven ability to **manage multiple projects and marketing channels** (offline and online), from ideation to execution.

**Responsibilities**:

- Design and execute **integrated marketing & branding strategies** that enhance the mall’s positioning, increase footfall, and support tenant sales growth.
- Lead the planning and implementation of **seasonal campaigns, tenant collaborations, and customer engagement programs**.
- Conduct **market analysis and competitive benchmarking** to inform marketing direction and identify new opportunities.
- Oversee the production and distribution of **marketing collaterals** including digital assets, social media content, in-mall signage, and event branding.
- Evaluate the **effectiveness of campaigns** and events through metrics and feedback, continuously optimizing strategies for better performance.

**Our selection procedure in a nutshell**

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