SEO Specialist

5 days ago

Jakarta, Indonesia Lexagle Full time

**Key Responsibilities**
- Develop optimization strategies that will increase Lexagle’s website search engine results rankings
- Ensure SEO best practices are properly followed throughout website content
- Work with the marketing team to drive SEO in content creation and content marketing
- Perform ongoing keyword research, discovery, expansion, and optimization for new SEO keywords to use throughout the company website and marketing materials
- Change website architecture, content, linking and other factors to improve SEO positions for target keywords
- Create and execute link building strategy
- Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance and PPC initiatives and campaigns
- Research and analyze competitor advertising links
- Research and implement search engine optimization recommendations
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

**Qualifications**
- Must possess at least a Bachelor’s/College degree
- Must have excellent English written and verbal communication skills
- Must have at least two years of experience in successfully developing and executing SEO campaigns
- Must have proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
- Must have solid understanding of performance marketing, conversion, and online customer acquisition
- Must have in-depth experience with website analytics tools, such as Google Analytics
- Must be knowledgeable in keyword research and data mining tools
- Must be familiar with WordPress or other content management systems
- Must be proficient in MS Office and its Google Suite alternatives
- A good team player but is also able to work independently with mínimal supervision
- Able to work well in a fast-moving and high-growth environment

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