SEO Specialist

**Job Title**:SEO Specialist

**Location**:Bangkok, Thailand

**A LITTLE BIT ABOUT THE ROLE**:
We are looking for a SEO Specialist to be part of a dynamic onsite content planning team. The person must be confident in all things content and passionate about the world of FMCG especially Beauty Personal Care brands like Pond's, Clear, Dove and Lux brands to join our onsite agency team (U-Studio) at Unilever Thailand office.

You are someone who lives and breathes digital and has your finger on the pulse of the latest and emerging behaviors around social, e-commerce and content and which brands are leading the way in the FMCG space.

This is a new role within our onsite (U-Studio) team and will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.for some of the region and world's leading Brands under the Unilever.

The SEO specialist will work closely with the Content Strategist, Content Team Leader and Lead Creator. This is a client facing role, where you will be expected to be comfortable working closely with client brand team, central marketing teams and client agency partners.

This is an exciting opportunity for a truly curious and entrepreneur thinker to be part of a rewarding partnership between Oliver and Unilever who have established a truly global footprint of U-Studios.

**WHAT YOU WILL BE DOING**:
**Core Function**:

- Develop optimization strategies that increase the client's search engine results rankings
- Research SEO keywords to use throughout the client's website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Track, report and analyze website analytics to understand SEO strategy performance with regular reporting to client for further optimization.
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Efficiently communicate with U-Studio teams and any other client's partner like media agency to align goals
- Collaborate with other function teams within the client's marketing department to manage SEO strategy
- Write compelling and high-quality website content, including blog posts and page descriptions to support the creative team in content creation
- Update content and website links for maximum optimization and search engine rankings

**Responsibilities**:
Responsible for the development of 'best in class' content and strategies informed by consumer, category, channel and performance insights supplied by Unilever internal Insight teams and relevant special partners. Owner of Best Practice Case Studies which showcase Unilever's Global approach to content

**Tools and Reports**:
Where relevant and necessary to gain an initial understanding of consumer, category or channel learning to inform early thinking. This will be done through access to a combination of Unilever Insight tools and reports under the guidance of Unilever Insight teams

**Collaboration**:
The SEO Specialist will help develop briefs and give agency briefings collaborating with Unilever central, brand, Insight media and agency partner teams

Audience targeting, User Experience, Customer Journey, Content Strategy, Editorial Calendars, Content Calendars, Content Guidelines & Distribution Strategy

**Best Practice**:
The SEO Specialist will drive a 'Best Practice' approach to content and overall strategic Quality assurance of content created within the U-Studio. This will be in line with Unilever global guidance, global platforms and partners

Support a 'test and learn' approach to content strategy, ensuring 'effectiveness' is a key tenant baked into all content marketing activity through the clear definition of KPI's and metrics aligned with the projects measurement approach

**WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE**:
**Knowledge & Skills Required**:

- 3 years + of experience in successfully developing and executing SEO campaigns
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Comfortable analyzing high volumes of data on a daily basis
- Familiarity with WordPress or other content management systems
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus
- Experience with content strategy and/or planning is a plus.

**Personal attributes**:

- Confidence and comfortable working in a fast-paced, changing client environment
- Desire to learn and continuously improve
- Able to develop and maintain strong and effective professional relationships with a diverse range of stakeholders
- Collaborative team player, open minded - non political.
- Proven ability to effectively l