Brand Strategist

Our client is a dynamic and rapidly growing company in FMCG industry. As they continue to expand their market presence, on behalf of them, we are seeking a talented Brand Strategist Specialist to join the team and drive the brand growth initiatives.

**Responsibilities**:

- Develop and execute comprehensive brand strategies to drive brand awareness, differentiation, and loyalty in the food consumer goods market.
- Conduct market research, including consumer insights, competitive analysis, and industry trends, to identify opportunities for brand growth and innovation.
- Collaborate cross-functionally with marketing, product development, and sales teams to ensure alignment of brand strategies with overall business objectives.
- Create and manage brand campaigns, including advertising, social media, and experiential marketing initiatives, to effectively communicate brand messaging and values to target audiences.
- Lead the development of brand positioning, messaging, and creative assets that resonate with consumers and drive brand affinity.
- Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of brand initiatives and make data-driven recommendations for optimization.
- Stay abreast of emerging trends and best practices in branding, consumer behavior, and marketing technology to continuously innovate and improve brand strategies.
- Cultivate and maintain strong relationships with external partners, agencies, and vendors to support brand development efforts.

**Qualifications**:

- Bachelor's degree in marketing, business administration, or related field required; advanced degree preferred.
- 2-4 years of experience in brand strategy, brand development, or marketing, preferably in the food consumer goods industry.
- Proven track record of developing and executing successful brand campaigns that drive measurable results.
- Strong analytical skills with the ability to interpret data, identify trends, and make strategic recommendations.
- Excellent communication skills, both verbal and written, with the ability to effectively convey complex ideas and concepts.

**Salary**: Rp6,000,000 - Rp8,000,000 per month