Campaign Operation
1 week ago
Work closely with internal team to develop and execute marketing campaigns
- Responsible in handling operational product and categories
- Collaborating with internal and external parties by identifying traffic and conversion trends by channel, product line, and campaigns, also any abandonment issues and opportunities for improving site conversion
- Configure campaign activities on platform dashboard
- Monitoring campaign activity, product availability, competitive price etc
- Research market competition & consumer behavior to improve marketing strategy
- Generate new ideas and drive continual optimization of marketing campaigns
- Optimize product search and recommendation function, products detail and description ,together with team, to increase product conversion
**Experience**:
- Product campaign: 1 year (preferred)
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