Social Media Manager

2 weeks ago

Jakarta, Indonesia PT. Fashion Anak Muda Full time

Responsibilities:

- Owning the overall social media & influencer management cadence (from planning, budgeting, execution, monitoring, and evaluation) and drive the OKR results across social platforms
- Shaping the social media strategy, content pillars, and ensuring its alignment when translated to editorial calendar and day-to-day contents
- Manage influencer budget and ensure the best possible payback metrics in accordance to the campaign objectives
- Managing team members and ensure the quality of the executions while collaborating with other stakeholders (e.g. creative, campaign, commercial, customer support)
- Constantly measuring and experimenting with social variables and keep refining the playbook to drive the most optimized results
- Work with the team to ideate and brainstorm creatively impactful contents and activations that will lead to impactful reach and engagement scores without relying too much on budget
- Establish social listening tools to keep track of sentiments, monitor competitors’ movement, and identify potential trend and quickly capitalize on each momentum
- Choosing the right metrics to report instead of vanity metrics and regularly provide meaningful social media & influencer marketing reports that are highly relevant to business context

Requirements:

- More than 5 years of experience in social media & influencer marketing ideally with e-commerce, social media agency or fashion brand
- Strong familiarity with social platforms like TikTok, FB/IG, Youtube & LinkedIn
- Demonstrated experience in leading social media & influencer teams with meaningful results both in top-of-funnel, sales, and payback metrics
- Experienced with social media management & analytics tools
- Demonstrated experience in establishing an agile process in identifying and riding on trends by leveraging social listening tools
- Highly organized in planning and managing day-to-day executions
- Able to provide immediate optimization insights based on past experiments & latest social media trends/updates
- Contextually creative with good taste in visual design and storytelling areas
- Data-driven with strong understanding in the context of social media metrics
- Fluent in English and able to work both comfortably

**Salary**: Rp4,000,000 - Rp6,000,000 per month

COVID-19 considerations:
All employees must wear a mask within the office area

Ability to commute/relocate:

- Jakarta: Reliably commute or planning to relocate before starting work (preferred)

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