Content Plan

3 days ago

Cinere West Java, Indonesia PT Tegar Rajawali Indonesia Full time

Content Planner bertanggung jawab dalam menyusun strategi konten kreatif yang relevan dengan kebutuhan pemasaran perusahaan. Posisi ini berperan penting dalam merancang kalender konten, melakukan riset tren digital, serta memastikan setiap konten yang diproduksi sesuai dengan brand identity dan target audiens. Kandidat ideal memiliki kemampuan analisis yang baik, mampu berpikir strategis, dan komunikatif dalam bekerja dengan tim kreatif maupun pemasaran.

Tanggung Jawab Utama:

  • Menyusun dan mengembangkan content plan bulanan untuk seluruh platform digital (Instagram, TikTok, YouTube, Website, dll.).
  • Melakukan riset tren, kebutuhan pasar, dan kompetitor untuk menentukan ide konten yang inovatif dan efektif.
  • Berkolaborasi dengan tim desain, copywriter, dan tim produksi untuk menghasilkan konten yang menarik.
  • Mengatur dan mengelola content calendar serta memastikan konten dipublikasikan sesuai jadwal.
  • Menganalisis performa konten dan memberikan rekomendasi strategi perbaikan.
  • Memastikan konsistensi pesan dan visual dengan identitas brand.

Kualifikasi:

  • Minimal pendidikan D3/S1 di bidang Komunikasi, Marketing, Periklanan, atau terkait.
  • Memiliki pengalaman sebagai Content Planner / Social Media Strategist menjadi nilai tambah.
  • Menguasai perkembangan tren digital dan perilaku audiens.
  • Mampu bekerja dalam tim, kreatif, dan detail-oriented.
  • Memahami penggunaan tools analitik media sosial.

Benefit:

  • Lingkungan kerja kreatif dan dinamis.
  • Kesempatan berkembang dalam industri digital.
  • Bonus dan insentif sesuai performa.

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