Digital Marketing

2 days ago

Jakarta, Jakarta, Indonesia PT LINKIT Full time 4,000,000 - 6,000,000 per year

Job Purpose

Bertanggung jawab dalam pelaksanaan dan optimalisasi kampanye digital melalui Google Ads, Meta Ads (Facebook & Instagram), dan TikTok Ads untuk meningkatkan brand awareness, traffic, serta konversi sesuai target perusahaan.


Key Responsibilities

  1. Membuat, menjalankan, dan memonitor kampanye digital berbayar (Google, Meta, TikTok).
  2. Melakukan riset keyword dan audiens untuk setiap platform iklan.
  3. Menyiapkan materi kampanye (copywriting, visual brief, dan target setting).
  4. Menganalisis performa iklan dan membuat laporan mingguan/bulanan terkait hasil campaign (CTR, CPC, CPM, conversion rate, dsb).
  5. Berkolaborasi dengan tim desain dan konten untuk memastikan materi iklan sesuai strategi brand.
  6. Mengoptimalkan budget iklan agar efisien sesuai KPI.
  7. Mendukung aktivitas promosi lainnya seperti remarketing, lead generation, dan traffic campaign.

Requirements

  • Minimal pendidikan S1 semua jurusan, diutamakan Marketing, Komunikasi, atau Manajemen Bisnis.
  • Pengalaman minimal 1 tahun di bidang Digital Marketing atau Performance Ads.
  • Familiar menggunakan Google Ads, Meta Business Suite, dan TikTok Ads Manager.
  • Memahami dasar analisis data & pelaporan menggunakan Google Analytics atau Meta Insight.
  • Memiliki kemampuan dasar copywriting dan pemahaman funnel digital marketing.
  • Teliti, komunikatif, dan mampu bekerja dengan target.
  • Kreatif, cepat beradaptasi, dan terbiasa bekerja dengan tim.

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