Social Media Marketing Specialist

6 days ago

Surabaya, East Java, Indonesia Moell Full time

Job Description :

  • Develop, execute, and optimize content strategies across social media platforms, primarily Instagram and YouTube.

  • Plan and manage educational and engaging content aligned with brand objectives.

  • Create content that increases consumer education and awareness.

  • Build and strengthen brand credibility through informative and value-driven content.

  • Drive community growth and engagement through relevant and parent-focused storytelling.

  • Ensure content is aligned with the needs and interests of parents.

  • Monitor content performance and continuously improve based on insights and trends.

Requirements :

  • High willingness to learn and grow in a fast-paced environment.

  • Strong understanding of Instagram, TikTok, and YouTube Shorts algorithms and best practices.

  • Skilled in writing educational scripts with strong storytelling abilities.

  • Able to analyze and interpret data insights (reach, retention, watch time, CTR) and translate them into actionable recommendations.

  • Capable of structuring content using a clear framework (hook–problem–insight–value–CTA).

  • Experienced in creating research-based content, including competitor analysis, audience insights, and trend mapping.

  • Highly detail-oriented and accurate, especially in developing educational content structures.

  • Proactive communicator with strong cross-team collaboration skills.

  • Adaptive to rapid changes in social media trends and platform updates.

  • Strong curiosity and interest in parenting and baby skincare topics.

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