Social Media Specialist

1 week ago

Surabaya, East Java, Indonesia Yen Store Full time

Social Media Specialist is responsible for managing, developing, and optimizing the brand's social media activities to increase brand awareness, engagement, and overall digital performance. This role plays a key part in content strategy planning, execution, and performance evaluation, ensuring all social media activities align with the brand's identity and objectives.

Responsibilities :

  • Manage the brand's social media accounts (Instagram and TikTok).
  • Develop content strategies and social media content calendars.
  • Create and manage content (copywriting, visuals, and videos) that align with the brand.
  • Monitor content performance and analyze insights (reach, engagement, growth).
  • Prepare periodic social media performance reports.
  • Manage campaigns, promotions, and KOL/influencer collaborations when required.

Qualifications :

  • Minimum education: Diploma (D3) or Bachelor's degree in a related field.
  • Experience as a Social Media Specialist or in a similar role is a plus.
  • Strong understanding of social media trends and platform algorithms.
  • Creative, up-to-date, and possesses a strong sense of content.
  • Familiar with social media and analytics tools (Meta Insights, TikTok Analytics, etc.).
  • Detail-oriented, communicative, and has good time management skills.
  • Basic design and video editing skills are a plus.

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