Key Account Supervisor
2 weeks ago
Job Purpose
To support and execute key account strategies across beauty retail channels by managing day-to-day operations, coordinating with internal teams, and ensuring optimal brand presence, sales performance, and account compliance in assigned retail partners.
Key Responsibilities
1. Account Management & Execution
- Manage assigned key accounts (e.g. Guardian, Watsons, Sociolla, department stores, specialty beauty retailers).
- Execute commercial agreements, trading terms, and promo plans as agreed with Key Account Manager.
- Ensure correct implementation of pricing, promotions, and planograms in-store and online (if applicable).
- Monitor sell-in and sell-out performance by account.
2. Sales Performance & Reporting
- Track sales vs target (monthly, quarterly).
- Analyze sales trends, stock movement, and store performance.
- Prepare weekly and monthly sales reports including OOS, slow movers, and best sellers.
- Support forecasting and replenishment planning.
3. Promotion & Campaign Execution
- Coordinate in-store promotions, visibility programs, and seasonal campaigns.
- Ensure timely execution of promo mechanics (discounts, bundles, GWPs).
- Work closely with marketing team on POSM, testers, and visual merchandising.
- Monitor promo effectiveness and provide post-campaign analysis.
4. Trade Marketing & Store Excellence
- Ensure brand visibility aligns with brand guidelines and retailer requirements.
- Coordinate BA / SPG / merchandiser deployment where applicable.
- Conduct store visits and audits to ensure compliance with planogram, pricing, and promotion.
- Collect market and competitor insights from stores.
5. Cross-Functional Coordination
- Liaise with supply chain, finance, marketing, and warehouse teams to ensure smooth operations.
- Follow up on PO processing, deliveries, returns, and claims.
- Support account documentation, agreements, and payment tracking.
6. Relationship Management
- Build strong working relationships with buyer, merchandiser, and store operations teams.
- Handle day-to-day account issues and escalate strategic matters to Key Account Manager.
- Support negotiation preparation with data and execution insights.
Key Performance Indicators (KPIs)
- Sales achievement vs target
- On-shelf availability (OOS rate)
- Promo execution accuracy & timeliness
- Store compliance score (planogram, pricing, visibility)
- Sell-out growth per account
- Report accuracy & timeliness
Requirements & Qualifications
- Minimum
2–4 years experience
in key account / modern trade / beauty retail. - Strong understanding of beauty retail channels and trading terms.
- Experience working with pharmacy, department store, or specialty beauty retailers.
- Good analytical and reporting skills (Excel required).
- Strong coordination and communication skills.
- Willing to do regular store visits.
Preferred Skills
- Experience in skincare, cosmetics, or personal care brands.
- Familiar with listing fees, promo support, rebates, and trade terms.
- Able to manage multiple accounts and deadlines.
- Problem-solving and execution-oriented mindset.
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