Business Development Manager-Orthopedic

Life Unlimited.
At Smith+Nephew, we design and manufacture technology that takes the limits off living

Are you passionate about driving growth, building strong relationships, and managing strategic accounts in the healthcare industry? This is your opportunity to play a pivotal role in achieving business objectives, enhancing brand recognition, and contributing to profitable growth in the
Indonesian
market.

The
Business Development Manager (BDM)
drives brand recognition and profitable financial growth for the assigned business and territory through strategic account management, distributor partnerships, and engagement with key opinion leaders (KOLs) and lead surgeons. This role involves creating and executing business strategies aligned with overall objectives, fostering strong relationships with channel partners, and supporting growth through HCP training, implant planning, and new product launches. The BDM oversees internal processes to ensure successful product launches and positioning while collaborating with stakeholders to analyze market trends and propose revenue- and margin-enhancing ideas. Responsibilities include identifying and supporting deal execution, conducting due diligence, maintaining BD pipeline reports, and managing market mapping and trackers. The BDM also actively trains direct and indirect sales teams to enhance technical expertise and achieve profitable sales growth. Additionally, the role develops and implements strategies to strengthen relationships with key opinion leaders and maintain influence in the market. This position requires a balance of strategic planning, operational execution, and stakeholder engagement to drive business success.

What will you be doing?

• Achieve or exceed sales budgets for the assigned product portfolio, leveraging market insights and competitor analysis to identify growth opportunities.
• Perform market mapping, customer needs assessments, and risk evaluations to support strategic decision-making.
• Collaborate with business units and corporate functions to evaluate, screen, and execute new opportunities, including due diligence for potential transactions.
• Drive growth by identifying and developing new channel partners while managing customer relationships to achieve sales goals.
• Lead project management initiatives, including implementing equipment capitalization projects to enhance market penetration.
• Optimize business processes by providing actionable feedback, ensuring effective customer and channel partner management.
• Train and coach distributor personnel and indirect sales teams, fostering excellence in product knowledge and selling skills.
• Maintain BD pipeline reports, track performance metrics, and support monthly, quarterly, and annual reporting and budgeting processes.
• Ensure compliance with internal processes, regulatory requirements, and training modules for distributors and sales personnel.
• Act as a role model in adhering to workplace safety, health, and security policies, taking on additional responsibilities as needed.

What do you need to be successful?

• Bachelor's degree or equivalent experience.
• Minimum 3 years of experience with orthopedic implants (hip, knee, spine) in the medical device industry.
• Strong OT/Product Knowledge-Solid understanding of products used in Operating Theater settings (implants), with the ability to discuss them technically (though not required to scrub in).
• Distributor Management- Demonstrated experience managing and driving performance through distributors or channel partners.
• Independent Execution & Communication Skills-Ability to work independently with strong communication skills to lead, influence, and align stakeholders and distributors.
• Market Intelligence & Strategic Thinking- Experience in analyzing market dynamics, sizing, and competitor intelligence to inform commercial strategies.
• KOL Engagement & Medical Education Exposure- Prior involvement in organizing or supporting KOL engagement activities such as seminars, training, or medical education events.
• Proficiency in presenting financial information.