KOL Manager

7 days ago

Bandung, West Java, Indonesia PT Daun Teratai Herbalife Full time 4,000,000 - 6,000,000 per year
KOL Manager

Penempatan: Bandung, Jawa Barat Full-time

Deskripsi Pekerjaan:

Sebagai KOL Manager, Anda akan bertanggung jawab dalam perencanaan, pelaksanaan, dan evaluasi kerja sama dengan KOL/Influencer serta pengelolaan sesi live untuk memperkuat positioning brand dan mendorong penjualan B2C.

Tugas & Tanggung Jawab:
  • Menyusun dan menjalankan strategi campaign KOL bulanan, baik paid maupun affiliate.
  • Mengelola hubungan dengan KOL, agensi, dan talent host live, mulai dari negosiasi, briefing, hingga eksekusi.
  • Menyusun Statement of Work (SOW) untuk setiap campaign KOL agar ruang lingkup kerja, timeline, KPI, dan deliverables jelas.
  • Mengatur dan memonitor sesi live, baik internal maupun bersama KOL (rundown, script, penawaran, durasi).
  • Menganalisis performa campaign KOL dan sesi live, serta menyusun laporan performa untuk evaluasi rutin.
  • Riset tren konten, influencer, dan strategi promosi yang relevan dengan produk kesehatan/herbal.
Kualifikasi Wajib:
  • Pendidikan minimal S1 semua jurusan, diutamakan Komunikasi, Marketing, atau Public Relations.
  • Pengalaman minimal 1–2 tahun sebagai KOL Specialist/Manager.
  • Memiliki jaringan dan database KOL lokal/nasional, khususnya di kategori health, lifestyle, atau beauty.
  • Memahami sistem kerja Affiliate, Paid KOL, TikTok Creator Marketplace, dan sejenisnya.
  • Mampu menyusun Scope of Work (SOW) yang rapi dan terstruktur, termasuk timeline, KPI, dan ekspektasi hasil.
  • Mampu menganalisis performa campaign berdasarkan data (CPM, CTR, views, conversion).
  • Terbiasa bernegosiasi dan menjaga hubungan profesional dengan KOL/agensi.
  • Memahami tren algoritma & format konten di TikTok, Shopee Live, dan Instagram.
  • Mampu mengatur dan memonitor sesi live, termasuk teknis dasar dan alur promosi.
Kualifikasi Pendukung (Nice to Have):
  • Memiliki pengalaman bekerja sebagai Influencer Manager
  • Pengalaman di industri herbal, beauty, atau health product.
  • Pernah bekerja di digital agency atau menangani brand di sektor B2C.
  • Mampu membuat creative brief sederhana untuk tim desain dan konten.
  • Memahami alur produksi konten dan memiliki kemampuan dasar shooting/editing menjadi nilai tambah.
Fasilitas:
  • Gaji tetap + insentif performa
  • BPJS Kesehatan
  • Lingkungan kerja suportif
  • Kesempatan berkembang bersama brand herbal nasional

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