Marketplace Marketing Senior Executive

1 week ago

Jakarta, Jakarta, Indonesia Kanmo Group Full time 120,000,000 - 180,000,000 per year

Role Overview:

As the Marketplace Ads and Campaigns Executive, you will focus on planning, executing, and optimizing advertising campaigns across key e-commerce marketplaces including TikTok, Shopee, Zalora, and others, aimed at driving brand visibility, engagement, and revenue growth for Kanmo Group's diverse portfolio of brands.

Key Responsibilities:

  • Develop and implement paid advertising and campaign strategies on TikTok, Shopee, Zalora, and other marketplace ad platforms to meet sales and marketing objectives.
  • Manage end-to-end campaign execution, including setting up ads, targeting, budgeting, bidding, and creative alignment.
  • Analyze campaign performance metrics such as CTR, conversion rate, ROAS, and optimize campaigns accordingly for improved ROI.
  • Collaborate with brand, marketing, and e-commerce teams to synchronize campaigns with product launches, promotions, and seasonal sales.
  • Conduct competitive and market analysis to identify trends, insights, and new opportunities in marketplace advertising.
  • Maintain up-to-date knowledge of marketplace ad platforms' tools, features, policies, and best practices.
  • Coordinate with external advertising agencies or vendors where applicable to enhance campaign effectiveness.
  • Prepare regular reports and presentations for management on campaign results, impacts, and recommendations.

Qualifications:

  • Bachelor's degree in Marketing, Digital Media, Business, or related field.
  • Minimum 2 years experience in digital advertising or marketplace ads management, preferably with TikTok, Shopee, Zalora platforms.
  • Strong analytical skills with proficiency in campaign tracking, data interpretation, and ad software tools.
  • Excellent communication skills and a collaborative mindset.
  • Detail-oriented, proactive, and capable of managing multiple campaigns simultaneously.
  • Familiarity with e-commerce marketplace dynamics and digital marketing trends is preferred.

This role offers a dynamic opportunity to drive digital advertising initiatives for one of Indonesia's top retail groups, capitalizing on fast-growing marketplaces to generate measurable business growth.

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