Live Streaming Manager

6 days ago

Jakarta, Jakarta, Indonesia Kanmo Group Full time $30,000 - $60,000 per year

Live Streaming Manager – Fashion Brands (Coach, Kate Spade, Watches)

Kanmo Group is a leading Indonesian retail and distribution company managing over 50 global lifestyle, fashion, kids & baby brands. The group pioneers omnichannel retail and live commerce for premium fashion labels including Coach, Kate Spade, and luxury watches.

Role Overview:

The Live Streaming Manager will lead end-to-end live commerce operations for Kanmo Group's premium fashion brands, driving brand engagement and sales growth through strategic campaign planning, execution, and team leadership.

Key Responsibilities:

  • Develop live streaming strategies and campaign calendars for fashion brands like Coach, Kate Spade, and watches on platforms such as TikTok, Shopee, and others.
  • Oversee full live stream production, including content planning, technical setup (OBS, graphics), real-time promotions, and performance analysis.
  • Manage and coach live hosts, production teams, and agency partners to deliver consistent brand messaging and top-quality presentations.
  • Analyze real-time and post-campaign data to optimize live commerce effectiveness and conversion.
  • Coordinate live promotions such as vouchers, coins, and interactive gimmicks to maximize customer engagement.
  • Collaborate across marketing, brand, product, and customer service teams for seamless campaign execution and follow-up.
  • Manage agency relationships, contracts, and talent development to maintain a high standard of live streaming operations.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 3-5 years of proven experience managing live streaming and digital campaigns, preferably with agency experience in Indonesia.
  • Strong understanding of premium fashion brands and luxury watch categories, especially Coach, Kate Spade, and similar labels.
  • Proficiency with live streaming tools like OBS and marketplace platforms (TikTok, Shopee).
  • Data-driven with ability to analyze metrics and drive continuous improvement.
  • Exceptional leadership, project management, and interpersonal skills.
  • Fluent in Bahasa Indonesia and English.
  • Passion for fashion and digital commerce with strong knowledge of Indonesian live streaming and e-commerce trends.

This role offers a unique opportunity to lead live commerce for some of the most prestigious fashion brands in Indonesia, leveraging advanced digital channels to deliver an exceptional customer experience and drive revenue growth.

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