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Marketing Manager

2 weeks ago

Tangerang, Banten, Indonesia Flora Food Group Full time

About Flora Food Group
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Marketing Manager Retail
At Flora Food our purpose is clear: we make people healthier and happier with nutritious and delicious, natural, plant-based products that are good for you, our planet; and with packaging that's free from plastic. We've got iconic brands like Rama, Country Crock, Blue Band and Flora that people all over the world know and love. We've been a trusted category leader since 1871 and yet we feel like we're only just getting started.

Performance, Passion and Care define who we are as a company, how we work every day, and the responsibility we feel toward our Associates, our consumers, our business partners and our world.

We have big ambitions to grow this business and we want to attract the right people – those that love what they do, thrive on responsibility and are looking for career defining opportunities.

About The Role
Flora Food Indonesia is looking for a Retail Marketing Manager who's ready to take the next step in their career. Someone who will generate an important funnel of innovation and also be able to create lead generation and engagement within social media and linked in and website for key potential customers for acquisition.

Main Responsibilities

  • To Lead and Manage Brand Building of Blue Band Core Retail driving Superiority Campaign of the Ad
  • To Manage Media and Campaign Management
  • To Ensure Strong Execution in Shopper Insight and Shopper Marketing
  • To do coaching for subordinates
  • To develop strong CRM for Customer Loyalty Program with one of CRM Agency to do cross sell, upsell and CRM related program
  • To work with Sales Team for customer acquisition program.
  • To seek partnership with E-Commerce, Quick Commerce Gojek and Grab for Customer Engagement

About You

  • You have proficient understanding on Marketing Management from Promoting the Superiority of the Product, Engaging The Customers, Leverage the Use of Social Media
  • Very Strong on Digital – as Blue Band is planning to transform its engagement to its consumers and potential consumers (young mothers) via digital engagement and conversion
  • Good Level of Skills in New Product Development (Concept Testing, P&L, Price Strategy and Customer Research) and able to lead project management locally with related function and also work collaboratively with Global Team
  • You have excellent communication skills with different audiences at various levels in the organization (technical and non-technical)
  • Able to collaborate inter department for maximum output of collaborative work

Professional Skills & Experience

  • Min. Degree in Marketing Specific in General Marketing
  • Minimum of 8-10+ years relevant media planning and digital marketing execution experience (ideally FMCG)
  • Strong skills in critical thinking, data analysis and identifying and communicating marketing and audience-led insights
  • Strong Business Acumen
  • Core aspects underpinning all skills: consumer empathy, creativity, analytical thinking, rigour, sharp and inspiring communication skills, complex project management skills, business planning, as well as working within an agile environment
  • A business thinker, who has deep understanding of 3 C's (Consumer, Customer, Competition), trends, practices, information and insights impacting the business, enabling sound decisions to be made. Can focus the team, agency and organization on the right issues to deliver targeted business results
  • Resilient Attitude and Winning Spirit

You'll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact.

You'll have to deliver on the commitments you make. And we'll give you the freedom and flexibility to do your job and build your own career.

At Flora Food we want you to bring your ideas, your motivation and desire to succeed This part of the role is up to you to complete.

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.