Brand Marketing Manager

4 days ago

Jakarta, Jakarta, Indonesia Seven Retail Full time 40,000,000 - 80,000,000 per year

We're looking for a Brand Marketing who can blend strategic thinking with hands-on execution—someone who can help craft our brand story, steer the direction of our content, and create offline experiences that connect deeply with parents and the community.

What You'll Do:

1. Brand Marketing

  • Support the development and execution of brand strategies that build awareness, trust, and emotional connection with parents.
  • Maintain brand consistency across all communications and touchpoints—digital, print, in-school, and events.
  • Conduct market research and parent feedback surveys to inform brand positioning and messaging.
  • Track brand health metrics (awareness, preference, satisfaction) and recommend improvements.

2. Content Direction & Production

  • Steer creative direction for Sparks' content across channels: social media, website, newsletters, and brochures.
  • Work with educators, photographers, designers, and videographers to produce authentic, engaging stories from our classrooms.
  • Manage content calendars to ensure timely, relevant, and impactful storytelling.
  • Review creative outputs to ensure alignment with Sparks' tone, warmth, and visual identity.

3. Offline Event Coordination

  • Plan and execute open houses, school events, and community activations that reflect Sparks' values.
  • Oversee event logistics, vendor coordination, and on-site execution to ensure flawless experiences.
  • Collaborate with academic and operations teams to integrate events into broader marketing campaigns.
  • Measure event success through KPIs such as attendance, parent engagement, and post-event inquiries.

Job Requirements:

  • Education: Bachelor's degree in Marketing, Communications, Business, or related field.
  • Experience: 3-6 years in brand marketing, event coordination, or content production—experience in education, lifestyle, or family-focused brands a plus.
  • Strong understanding of brand storytelling and consumer (parent) psychology.
  • Creative eye with an appreciation for detail and aesthetics.
  • Excellent communication and project management skills.
  • Data-driven mindset with the ability to measure and report impact.
  • Collaborative spirit—able to work seamlessly across creative, academic, and operational teams.
  • Bonus: Familiarity with Canva, Adobe Creative Suite, or photography/videography basics.

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